Business plan for a vacation on the river. Business plan for a recreation center from scratch with calculations. Necessary equipment for your recreation center

• Marketing plan
• Production plan

We bring to your attention a business plan for a recreation center, which is suitable for a feasibility study of a project when obtaining a bank loan, or for attracting public and private investment. Business plan using the example of r.p. Mullovka, Melekessky district, Ulyanovsk region. General description of the project

How to open a recreation center step by step plan

The organization creation project includes:

1. Reconstruction of the existing building with the aim of constructing a banquet hall and hotel rooms for 25 people;
2. Construction of a bathhouse, sauna and swimming pool on the territory of the recreation center;
3. Increasing the territory of the recreation center by acquiring ownership of neighboring plots of land;
4. Creation of a unique design of the territory of the recreation center: installation of colorful figures (MAF), construction of an open aquarium (carp, catfish, trout), planting of perennial plants (garden), landscaping of the territory (planting a lawn).

General information about the business project

• Population coverage: more than 800 thousand people;
• Location of the recreation center: forest;
• Property type: private property;
• Operating hours: 24 hours;
• Number of jobs: 9 people;
• Sources of financing: own funds - 500 thousand rubles; borrowed funds(bank loan) - 4.5 million rubles.
  

Economic indicators of project effectiveness

• Monthly profit - 124 thousand rubles
• Profitability - 70%
• Payback - 40 months
  

Social indicators of project implementation

1. Creation of 9 new jobs;
2. Receipt of annual tax contributions to the municipal budget totaling 370,000 rubles;
3. Development of tourism infrastructure in the Ulyanovsk region.

Which tax system to choose. OKEVD code

The organizational and legal form of the organization will be individual entrepreneurship. For such services it is established OKEVD code 92: “Activities for organizing recreation and entertainment...” An individual entrepreneur will apply a simplified taxation system, 6% of gross income.

Object location: Ulyanovsk region, Melekessky district, r.p. Mullovka

What documents are needed to open a business?

IN currently Practical activities to implement the project have begun:

1. Registration of individual entrepreneurship has been completed;
2. A plot of land became the property of an individual entrepreneur and an administrative building was built;
3. All communications are connected to the territory, including electricity, gas and water. Description of products and services.

   How to choose a site for a recreation center video with real examples

Marketing plan

The main services that our organization plans to provide will include holding all kinds of celebrations, including anniversaries, birthdays, weddings and corporate events. The main emphasis will be on large teams of 15 people and above.

We will work year-round. For these purposes, a heated building with a large banquet hall is already being built. In the summer there will be a cafe on site.

Production plan

The recreation center will be designed to serve only one group of people at a time. The minimum order for one company is 10,000 rubles.

This may include:

1. Kitchen (ordering tables with food and drinks) - from 800 to 2000 rubles. for one person;
2. Payment for sleeping rooms - 300 rub./person;
3. Ordering a bathhouse, sauna - 1000 rubles/hour;
4. Decoration of a banquet hall to create a festive atmosphere (wedding, anniversary) - from 1,500 rubles;
5. Rent of white horses and carriages, souvenir photos (for weddings) - 2000 rub.

When holding outdoor weddings and anniversaries, the administration will offer clients the services of a photographer, toastmaster, DJs, fire shows and fireworks. An appropriate agreement will be concluded with third parties involved in organizing outdoor holidays.

To carry out non-cash payments with corporate clients (legal entities) it is planned to open a bank account.

Download a premium business plan for a recreation center with a quality guarantee

marketing

The land plot is located in a picturesque location next to a forest. Access roads to the territory are paved. The distance from the city of Dimitrovgrad (120 thousand people) is only 10 km. From Ulyanovsk, where the population is already 650 thousand people, you can get to the recreation center in 1.5 hours (85 km). This suggests that the audience regular customers quite extensive.

The main ways to promote (increase popularity) recreation center services

1. Creation of a business card website with a photo gallery, contact information and a list of services provided;
2. Advertising in newspapers, magazines, TV and other media;
3. “Word of mouth”, visitor reviews;
4. Distribution of booklets to organizations and offices;
5. Installation of a large banner on the federal highway.

Nearby competitors, and these are two recreation centers in the Melekessky district, are located at a distance of 40 km from the village. Mullovka. If we take into account only the population of Dimitrovgrad, we can conclude that there is practically no competition.

How much can you earn from recreation center services?

The main operating season for such facilities begins in May and ends in October. It is assumed that during this period the organization will accept orders about 15 times a month (15 days). Main orders will be on Friday and Saturday. Bookings for the 2nd wedding day are possible on Sunday. It turns out that the recreation center will operate for about 90 days during the season. With an average order of 35 thousand rubles from the company, revenue for the summer season will be 3.15 million rubles.

In the so-called winter period there will be significantly fewer orders. The bulk of them will be at corporate events, including New Year's parties, and anniversaries. During this period, the organization will operate for about 20 days. Revenue will be about 700 thousand rubles. Total revenue per year will be approximately 3.85 million rubles. Production plan

Our territory will include the following objects:

1. The main (administrative) building (700 m2), which will house a banquet hall, bedrooms, kitchen, bar, utility block;
2. Summer cafe with a dance floor and a mini-waterfall;
3. Russian bath, sauna and swimming pool in one building;
4. An open aquarium stocked with carp, trout and silver carp;
5. Summer garden (cherry, apple, pear, apricot...).

In addition, the territory will be decorated with small architectural forms of local craftsmen, and walking paths will be laid out paving slabs. The entrepreneur’s plans, among other things, include the idea of ​​breeding wild rabbits and squirrels, which will give the territory of the recreation center a unique atmosphere.

The main responsibilities of the administrator will include working with clients, booking rooms, paying for services, as well as monitoring the activities of the base staff.

The total cost per month for wages will be 89 thousand rubles, per year - 1,068 thousand rubles. Calendar plan

List of activities and their costs for starting a business

In total, it will take 120 days and 5 million rubles to launch the project.

It is expected that the main orders will begin in the spring of 2014. Financial plan

To open a recreation center, investments in the amount of 5 million rubles will be required. Of these, own funds amount to 500 thousand rubles and borrowed funds (bank loan) 4.5 million rubles.

Main monthly expenses individual entrepreneur, will be the cost of payment wages employees. Besides material costs The entrepreneur's biggest expenses will be the payment of insurance contributions to the Pension Fund and the Social Insurance Fund: 320 thousand rubles per year for employees and 36 thousand rubles. per year for individual entrepreneurs.

A complete list of all costs, as well as calculation of gross and net profit presented in the table - forecast of income and expenses:

Net profit at the end of the year will be 1.49 million rubles.

The profitability of the recreation center =70%

Project payback= 40 months

Download a premium business plan for a recreation center with a quality guarantee

This is a full-fledged finished project, which you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

Absolutely everyone loves to relax. Some prefer foreign resorts. And some people prefer the nature of Russia.

Recently, residents of large cities are increasingly choosing to spend their holidays in recreation centers that are located not very far from the cities.

There you can relax from the noise of the metropolis, enjoy the picturesque nature, be alone with family or friends, etc. Plus, it costs less than going on vacation abroad. Many entrepreneurs are thinking about opening their own recreation center. Of course, this business requires a lot starting capital. But the demand for recreation services is constantly growing. So, if you correctly draw up a business plan for a recreation center and calculate all the nuances, you can open a business that will generate income.

Step-by-step plan for opening a tourist recreation center

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1. Collection and preparation of all necessary documentation for opening a camp site

The organizational and legal form for a holiday home can be either in the role of an individual entrepreneur (individual entrepreneur) or in the role of an LLC (limited liability company).

If it was decided to register the recreation center as an individual entrepreneur, then the following documents will need to be collected and submitted to the tax office:

• a paid receipt of the state fee for registering an individual entrepreneur (800 rubles);
• application in form P21001 about state registration individual as an individual entrepreneur. It must be certified by a notary;
• if accounting will be carried out according to the simplified taxation system, then it is necessary to write an application in form No. 26.2-1;
• a copy of all pages of the applicant’s internal passport.

Review of a set of documents for opening an individual entrepreneur takes five working days.

If the decision to open an individual entrepreneur is positive, the entrepreneur is issued:

• OGRNIP (certificate of registration as an individual entrepreneur of an individual);
• extract from the Unified State Register of Individual Entrepreneurs (unified register of individual entrepreneurs);
• notification of registration in tax authority an individual;
• notification of registration in the territorial PFS of an individual (Pension Fund);
• from Rosstat certificate of issuance of statistics codes.

After registering as an individual entrepreneur, you need to make a stamp (from 500 rubles) and open a bank account (from 2 thousand rubles).

If the choice was made in favor of an LLC, then the following set of documents is provided to the tax office:

• application on form 11001 for state registration of LLC;
• LLC charter;
• if there is only one founder, then the decision to establish an LLC. If there are several founders, then a protocol on the creation of a legal entity is provided;
• paid receipt of state duty (4 thousand rubles);
• notarized photocopies of passports of all founders;
• if accounting will be carried out according to the simplified taxation system, then it is necessary to write an application in form No. 26.2-1.

The period for consideration of the application by the tax authority is five working days.

If the response to the application is positive tax office issues the following documents:

• certificate of state registration of LLC;
• registered LLC charter;
• certificate in form 1-3-Accounting for registration with the tax office;
• extract from the Unified State Register of Legal Entities;
• notification of registration with the Russian Pension Fund (PF);
• certificate of registration with the TFOMS (territorial compulsory health insurance fund);
• notification of assignment of statistics codes from Rosstat.

It will take a few more days to register with the Pension Fund, Social Insurance Fund and Rosstat. It will take two days to produce the organization's seal. Opening a bank account takes on average three days. Authorized capital The LLC must have at least 10 thousand rubles.

When choosing one or another organizational and legal form, OKVED will be the same. Code - 92, which is called “Activities for organizing recreation and entertainment...”.

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2. Location of the recreation center

The ideal location for opening a holiday home would be a plot of land near the river bank. It is also important that there is at least a small forest area near the camp site. The nature around should be beautiful and picturesque. The distance to the nearest populated area should not be more than 100 km. Similar places can be found in almost all populated areas of the country. Experts advise choosing a site for a tourist center with an area of ​​at least 25 hectares of land. Once the required location for building a base has been selected, care should be taken to conclude a long-term lease agreement for it. It is worth including in the business plan of the recreation center the cost of renting a plot of 25 hectares of land will cost about 750 thousand rubles per year.

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3. Construction of a camp site

The best option would be to build a two-story frame house with basements and an attic. Include in your plan the cost of constructing such a building, about 5 thousand rubles/sq.m. Based on the rules, we highlight that the required size of living space per person must be at least 10 sq.m.

If the tourist center plans to accommodate 60 people, then the size of the living quarters should be about 600 sq.m. About 15 employees will serve the base. Consequently, for them the size of living quarters will increase by another 150 sq.m. From this we can conclude that the area of ​​one floor will be approximately 400 sq.m. On the second floor there will be 20 rooms with an area of ​​20 sq.m. The attic will include another 20 rooms of 20 sq.m.

On the ground floor of the building there will be a reception service, a lounge, a restaurant, a kitchen area, etc. In the basement it will be possible to create a bar, billiards, and a disco. The cost of constructing such a building will be about 8 million rubles.

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4. Equipping the holiday home with furniture and plumbing

Necessary plumbing for the number of the camp site (example calculations are given based on domestic prices):

• shower cabin - 6 thousand rubles;
• toilet - 1 thousand rubles;
• washbasin - 1 thousand rubles;
• accessories - 2 thousand rubles.

Total: you will have to spend about 10 thousand rubles to equip one room with plumbing. Consequently, the cost of the entire number of rooms (40 rooms) will cost 400 thousand rubles.

For furniture to equip one room of the holiday home you will need:

• two beds - 5 thousand rubles;
• wardrobe - 3 thousand rubles;
• interior and decorative elements - 2 thousand rubles.

Total: the cost for one room will be 10 thousand rubles, for equipping the entire number of rooms - 400 thousand rubles.

The total cost of equipment for one room is 20 thousand rubles. Consequently, the cost of all rooms will be 800 thousand rubles.

Arranging a restaurant, kitchen and lounge will cost at least 1 million rubles. Example, buying furniture, household appliances, kitchen accessories, electrical appliances, etc.

Example: it will take about 700 thousand rubles to equip a bar, billiards and disco.

A Russian bathhouse and sauna will be built on the territory of the recreation center. Their construction (bars measuring 5x5 m) will require about 150 thousand rubles.

Since the recreation center will be located near a reservoir, it would be a good idea to build wooden gazebos on its shore. Based on the number of rooms, you will need 20 of them. The cost of constructing one is about 15 thousand rubles. Consequently, construction costs will amount to 300 thousand rubles. Ready sample gazebos that an entrepreneur will like can be viewed at construction markets. They usually have ready-made example each model.

For active recreation, guests should buy boats in the summer. 5 pieces will be enough. average cost one boat costs about 8 thousand rubles. For 5 boats you will have to pay 40 thousand rubles.

Car parking will be required on site. To arrange it, it will be enough to make an embankment of small crushed stone.

Many guests will come with their children. Therefore, it would be advisable to build a playground. An example of the elements that a playground should be equipped with: slides, swings, sandbox, small turnstiles, etc.

Not all corners of our country have gas pipes laid. It will be very expensive to install a special gas pipe to the recreation center. Therefore, it will be more advisable to buy electrical appliances that will run on electricity. Example - electric stove, electric kettles, etc. Electricity must be connected from the nearest populated area. Electricians will tell you which connection pattern is best to choose. You will have to spend about 50 thousand rubles on this.

To provide a camp site drinking water a well will need to be drilled. This service will cost 50 thousand rubles.

It will take about 100 thousand rubles to equip the sewerage system.

50 thousand rubles will be spent on purchasing various equipment to entertain guests. Example - fishing rods, balls, badminton rackets, etc.

It will cost about 10 thousand rubles to purchase hygiene products for guests (example - soap, shampoo, etc.).

Attention! The free business plan offered for download below is a sample. A business plan that best suits the conditions of your business must be created with the help of specialists.

The business plan of a recreation center must include all costs for equipping all houses or complexes for living with the necessary furniture, equipment, inventory and accessories.

In addition, it is necessary to organize meals, Additional services for holding entertainment events, children's recreation areas, sports grounds for adults.

No one will do a business plan for a recreation center for free and quickly; you need to find out all the features of the existing recreation center, calculate the necessary expenses (without forgetting anything). When drawing up a business plan, the expected profit margin and profitability of the recreation center and its payback are calculated.

A ready-made business plan for a recreation center is available on the Internet or in special organizations that deal with such issues. You can download a business plan for a recreation center in a few seconds.

The business plan should be adjusted according to the individual characteristics of your territory, etc. The business plan for a recreation center, an example of which you found on the Internet, may be ideal for you or contain only basic organizational problems.

A business plan is a serious undertaking that involves many organizational and financial issues. Building your own recreation center is a very expensive business; it is better to take it on a long-term lease. The first important factor in organizing a holiday is the location of the selected object. This place could be:

• — plot near the sea;
• — recreation center in the forest;
• — a complex of holiday houses near a river, lake, headquarters;
• — tourist base in the mountains;
• — a recreation complex on the outskirts of the city;
• — recreation center in a beautiful village, etc.

Depending on this, on the area of ​​the territory, the number of possible vacationers, the level and quality of available communications, the equipment of the houses with furniture, air conditioners, refrigerators, etc., the amount of investment depends.

The main condition for the normal functioning of the recreation center is the availability of constant electricity and an uninterrupted water supply system. When there are interruptions in centralized water, it is better to build your own water intake tower with a water pump and a good filtration system.

A sewerage system that functions efficiently and without failures will ensure the uninterrupted operation of the drainage system.

If the activities of a recreational institution are related to water, then it is necessary to fence off swimming areas. Should be on duty at the base medical worker and lifeguard. It is desirable to have a pharmacy kiosk and catering establishments.

Due to the growing level of service to the population, the demand for a truly comfortable vacation has increased. When previously vacationers at sea were content only with the sea, now their requirements are related to the presence of:

• — individual refrigerator;
• - TV;
• — air conditioner;
• - electric kettle;
• - kitchen utensils;
• - iron, etc.

Good to know!

We respect your choice, but we want to remind you that the least risky, relatively easy and comfortable start of a business can be organized under the wing of a successful company on a franchising basis. We invite you to get acquainted with "Catalog of profitable franchises".

Why starting a business with a franchise is easier and more convenient can be found out from a selection of articles published in the section: "Articles about franchising"

Now vacationers strive to get maximum services for a certain amount of money. highest quality. And they are right, many recreation centers offer accommodation services complete with cultural events, performances by artists, clowns, circus performers, and animal trainers.

An important factor in attracting customers is advertising the recreation center. Special booklets, posters, commercials on local television, advertising on transport or billboards will give your recreation center popularity. The final result of the event for organizing a recreational facility will depend on the number of vacationers.

Task: to develop a conceptual design of a recreation center (camp site). Transform 4 hectares of territory overgrown with bushes, small trees and tall grass into a landscaped area of ​​a recreation center (camp site) with ECO direction and small production farm products, providing for the needs of the guests of the recreation center. It is necessary to establish a recreation area for temporary stay and recreation of people with entertainment areas, a residential area for guests, to develop a pier, a coastal area and a beach, as well as an administrative sector, and a permanent residence area for the owners of a recreation center (camp site) with a house, a bathhouse and ancillary buildings .

Recreation center project - process

The territory of the recreation center is located in the Lomonosovsky district of the Leningrad region. Once upon a time there was a village on this site with a water mill on the river and all the infrastructure corresponding to a village in the first half of the 20th century.

On the site of the future recreation center, traces of the Second World War have been preserved in the form of clearly visible forms of craters after bomb attacks and trenches of fortifications, already fairly overgrown with bushes and tall grass. Yes, this is part of our history.

Today it is a picturesque area with forest growing on it (approximately 70% of the territory) and a river flowing along its borders (the Chernaya Rechka river). The site has a moderate slope and mostly deciduous trees.

We study the area in detail, become imbued with the spirit of the territory, and notice the features of the site and relief. Compiling technical task together with the Customer and into battle.

We select style analogues of the recreation center (camp site), as well as various options for solving recreation areas, residential and economic zones etc.

We study the topographical diagram and satellite imagery, plot the boundaries of our site on the map for a better understanding of the scale and capabilities of the territory.

We brainstorm and choose best ideas and create the first sketch of a recreation center (camp site) during the first three days.

The customer takes a break to consider the proposed option.

The first sketch of the concept of the recreation center was developed based on all the wishes of the Customer and our joint ideas. The result was a very high percentage of hitting the target the first time.

We make minor adjustments to the first sketch and now the main frame of the recreation center is emerging.

We provide asphalt parking next to the administrative area

We put together everything that we have done and discuss the second version of the recreation center sketch with the Customer.

We remove everything unnecessary, determine the necessary entertainment and gaming facilities on the territory, and specify the location of the agricultural zone.

We are developing the third version of the sketch with the changes made. We provide storm drains and other communications that require installation at this stage. As a result, we abandon the asphalt parking lot and road and decide to make a more environmentally friendly road surface from eco-tiles, which will also give the base good stability and eliminate the effect of the harmful bitumen component of asphalt.

We are also changing the location of the guest parking, moving it closer to the entrance to the recreation center.

We envisage the location of gazebos along the river bank for recreation guests of the recreation center

We are developing a communications and storm drainage scheme.

While the project is being developed, work on preparing the territory of the recreation center is already underway full swing. We do everything based on already developed sketches and construction drawings. Systematic clearing of the area from dead trees and bushes is underway, storm drainage ditches are being dug, and a clearing is being made for the road and access roads. We try to preserve the existing relief as much as possible, right down to the craters - an echo of the Second World War. We go to the area to monitor the work and check its compliance with the project.

The work is being carried out intensively. We see the difference after a decent amount of work is carried out; in what once was an empty field, the foundation of a road appears.

In the process of construction and design work comes a clearer understanding of the necessary adjustments to the future recreation center. We immediately make changes, develop the layout of the owner’s area, create a project for the owner’s house, a design for the bathhouse.

We design a coastal area with a pier and places for guests to relax: gazebos, sun loungers, bridges. We provide a sand-free and durable decking pier covering.

We coordinate with the Customer all changes in the layout of the territory, landscape design of the site and receive a ready-made version of the developed draft concept for the recreation center (camp site).

During the work, as is usually the case with us, we went beyond the territory of the future recreation center owned by the Customer. We have additionally provided for and developed a prospect for the development of the territory adjacent to the recreation center, which is planned to be acquired in the future.

The red line marks the border separating the property of the tourist center and the promising territory for its development.

We sign the acceptance certificate, hand over the recreation center project, the customer is satisfied!