Business plan for a sushi bar example with calculations. Business plan for a sushi bar with delivery. Which taxation system to choose for an enterprise

Opening a sushi bar is very profitable idea business. Many people like sushi. This means that you will sell products that are in demand.

Contents

The concept of the establishment

The correct concept of the establishment is very important. It depends not only on your desires, but also on the area where you are opening an establishment, on the contingent of people and on pricing policy. So, for example, there is no point in opening an elite sushi bar in residential area with five-story buildings.

Also consider who you are targeting. If it’s for students, it makes sense to create a menu of inexpensive types of sushi and rolls, as well as offer set lunches. If you are counting on people with high incomes, you will have to come up with something exclusive. For example, original sushi recipes that will be prepared by a real Japanese chef.

An attractive design is equally important. Whatever concept you choose, it should be cozy. Also, the design should correspond to the general idea of ​​your establishment.

Legal registration of business

The legal side of the issue must be dealt with long before the establishment opens. This will help avoid problems with regulatory authorities. You will need to collect documentation for:

• Registration with the tax office;
• Obtaining permission from the SES and fire inspection;
• Obtaining a license for alcohol if you are going to sell it;
• Renting or purchasing premises.

Registration form for a sushi bar: individual entrepreneur or LLC. For premises up to 150 sq.m. UTII taxation system is possible. If the area of ​​the sushi bar exceeds 150 sq.m. — it is best to choose the simplified tax system with a tax rate of 15% on net profit. When registering in tax authorities you should select the OKVED code:

• The main activity is the operation of cafes and restaurants;
• Additional activities - bar activities and product supply Catering.

Location for sushi bar

A sushi bar is an establishment that will be in demand if you choose the right location. Renting on central streets or in shopping centers seems to be the most profitable. This a good choice, but you need to be prepared for tough competition. Competition will come not only from neighboring sushi bars, but also from establishments with a different concept: snack bars, cafes, fast food.

An advantageous location may be an area where there are several educational institutions. Prices should be quite affordable. You can attract students with different promotions.

The location in a residential area will save you from more competitors. But placing a sushi bar far from busy places is quite risky. In order not to burn out, you must first study the demand.

Selection of equipment for business

Minimum set of equipment for a sushi bar:

• Rice cooker;
• Fridge;
• Plate;
• Rack for storing dry products;
• Freezer;
• Deep fryer;
• Electronic balance;
• Cabinet for dishes;
• Stainless steel work surfaces – special tables;
• Deep dishwasher;
• Hand wash;
• Showcase for ready-made dishes.

You will also need various utensils for preparing food, cutting and laying out finished sushi.

Staff

The number of employees depends on the number of potential clients for your sushi bar, the menu and the number of services provided. For a small sushi bar, 5-6 people are enough to start with. These are 2-3 waiters, a cook, a cleaner and an accountant. To save money, you can take care of the accounting yourself. A little later you will need a purchasing manager, cashier, and HR specialist. You don’t need to hire everyone at once - it’s better to start with a small staff.

Important: if you expand the menu, you will need more chefs. If, in addition to sushi, you will serve hot dishes and snacks, you will need 1-2 cooks per workshop. As for waiters, one person, on average, can serve 5 tables.

Advertising

You can start advertising on social networks. Organize contests with subscriptions and reposts, invite people, publish interesting information. Be sure to make your website easy to find in search engines. A good, but quite expensive way of advertising is billboards. You can install at least one near your establishment. You need to spend money on promotion in the initial stages sparingly, using as many inexpensive methods as possible.

Investment calculation

There are quite a lot of expenses for opening a sushi bar. They are related to premises, purchasing products, taxes and much more. Here are the main ones:

On average, it costs about 200-300 thousand rubles per month to maintain a sushi bar.

Profit calculation

Sushi bar – enough profitable business. Traffic can reach 500 people per day. The average bill is 500-1000 rubles. This indicator is individual. It depends on the location of the sushi bar, it target audience and pricing policy of the establishment.

Let's calculate the profit for an establishment with daily revenue of 20 thousand rubles. It will amount to 600 thousand rubles per month. We subtract monthly expenses, take 300 thousand rubles. The remaining 300 thousand is net profit. Divide the amount of initial capital invested by the monthly net profit, and you will get the approximate payback period for your establishment. This parameter varies for each sushi bar.

Important: a sushi bar pays for itself in, on average, 2-3 years. However, it may take more or less time. It is impossible to say exactly when the establishment will break even and start making a profit - this is very individual and depends on many factors.

With the right approach, a sushi bar can become very profitable view business. It is very important to correctly develop a menu, marketing strategy and study your competitors in detail. With a competent, attentive and responsible approach, the business will pay for itself in the shortest possible time and begin to generate good income.
Video

The business of selling sushi (Japanese cuisine) is highly profitable and quickly pays off. This is due to increasing consumer attention to Asian culture. The profitability of a sushi bar can reach 60% with a payback time of 2 years. High profitability is achieved due to the low cost of manufacturing rolls (the main product of sushi bars). In this article we will look at how to open a sushi bar from scratch and give an example of a business plan with calculations

Advantages and disadvantages of a sushi bar

High business margins are achieved due to low costs. So the cost of producing one roll is 3-10 rubles, and it sells for 40 rubles. So profitability can reach 400%. For a sushi bar, a small room of 50 m² is enough. with standing places. Many seafood suppliers provide free regular customers own refrigeration units, this allows you to reduce the cost of your own equipment.

To prepare most original Japanese dishes, exotic products are required, which are difficult to find on the domestic market. Even vinegar, sugar, and salt are traditional.

As accompanying products, you can offer visitors hot and cold, as well as low-alcohol drinks, and original Japanese sweets. A real tea ceremony will be a good exotic entertainment for guests.

Stages of creating a business

Here is a list of necessary agreements and documents to create a business:

Opening a sushi bar: business registration

Let's analyze the different forms of doing business in the table below.

Registration of a sushi bar is carried out according to the following points of OKVED:

• 55.30 “Activities of restaurants and cafes” - main type of activity;
• 55.4 “Activities of bars”;
• 55.52 “Supply of public catering products.”

Business taxation

The type of activity of a sushi bar refers to the type of activity to which UTII applies ( single tax on imputed income). The tax rate for UTII is 15%. If a sushi bar, in addition to its main activity 55.30, provides services for the sale of sushi for takeaway, then such activity is taxed according to the simplified tax system (simplified taxation system). That is, accounting is carried out according to two taxation systems.

Sushi bar location

To locate a sushi bar, you need to focus on the following parameters:

1. location in areas of heavy traffic: near the metro, cultural attractions;
2. proximity to major shopping, business and business centers;
3. lack of similar cafes and restaurants of Japanese cuisine in the vicinity.

It is more profitable to open a sushi bar in the city center, where it is convenient to meet after a working day. Dormitory neighborhoods are not suitable for this. The advantages include the close location of universities and office centers. During lunchtime, a business lunch can be arranged at the bar.

Decoration of the sushi bar premises

The main task of the sushi bar design is to create a traditionally Japanese atmosphere. The picture below shows the design options. If the emphasis is on a mini-cafe, then option No. 1 with a movable arrangement of furniture is suitable for this. If the goal is to make a premium seat, then the emphasis is on soft seats - option No. 2. For an express cafe and bar counter, option No. 3 is suitable. A mixed version of soft and hard furniture is presented in picture No. 4.

Sushi bar design options

It is appropriate to provide a truly Japanese corner with a complete imitation of a real Japanese hall. But even in a room with ordinary wooden tables, you can use satin tablecloths and curtains embroidered with exotic flowers, fabulous birds and dragons. The Japanese style of the vase with cherry blossom branches and Japanese patterns is emphasized. Large floor vases and jugs can be placed in the corners.

Japanese restaurant equipment

When producing cold snacks, you can do without electric stoves. Only in some cases (this will be discussed later) may they be needed.

Here is a list necessary equipment for a sushi bar:

• Sushi cases. Fish products spoil very quickly, but storing them in freezers is undesirable. They are also subject to weathering. Therefore, sealed foreign-made refrigerated display cases - sushi cases - will be required.
• Refrigeration units. It is advisable to purchase foreign refrigeration equipment.
• Thermos flasks for storing cooked rice.
• Professional rice cookers.
• Knives, cutting boards, the dishes must be specifically designed for sushi. Ordinary knives quickly rust and become dull and can ruin the taste finished products. The boards quickly crumble, so that wooden “splinters” begin to get into the rolls and sushi.

The cost of all equipment will be ~180,000 rubles.

Personnel costs

Waiters serving customers at a sushi bar should, at least in appearance, somewhat resemble the Japanese. It is better to hire sociable and friendly young people of pleasant appearance. You need to take care of the original uniform for the staff.

Total salary payment per month will be from ~230,000 rubles.

Advertising

Local and outdoor advertising to nearby shopping centers: banners, signs, banners and billboards. To increase visitor loyalty, you can issue discount cards for discounts. A good way to attract customers would be regular promotions, master classes and prize draws held in the bar.

Sushi bar business plan: finances

To calculate net profit, it is necessary to estimate the initial investment costs of opening a sushi bar. The amount of costs consists of the following items: (registration legal documents; acquisition of a license to sell alcohol for a period of 5 years; rental of premises; renovation of premises; purchase of equipment; purchase of necessary sanitary items; initial advertising costs; interior development, design and staff uniforms; purchase of raw materials).

As a result, initial investment: ~1,500,000 rubles.

Calculation of monthly expenses and net profit

Average monthly expenses (paying taxes; renting premises; paying for water, sewerage, electricity; advertising; purchasing products; salaries to employees) will amount to more than 600,000 rubles.

Planned daily average gross income ~30,000 rubles. Monthly gross income ~800,000 rub. When monthly operating expenses are subtracted from this amount, the amount obtained is ~200,000 rubles. You must also deduct interest on the loan (if any) and your own salary. There will be approximately 100,000 rubles left. - net profit received by you. The payback period is 1-2 years.

Assessment of the attractiveness of a business by the magazine website

Business profitability	(4 out of 5)	Business attractiveness 3.1
Project payback	(3 out of 5)
Ease of starting a business	(2.5 out of 5)
Sushi bar is profitable business with a payback period of 1-2 years, but requires the availability of specific raw materials and the search for highly specialized chefs. A key factor in business success is location and accessibility. Competition in the sushi bar market is fierce and small cafes are being swallowed up network companies. The development of franchise business for chains such as Yakitoria and Tanuki will be promising.

You will learn what equipment you will need to open your own sushi bar. In what format can such an establishment be opened and how much money will be needed to start? And we are also on real example We'll tell you how to avoid difficulties when starting a business.

Good afternoon, dear readers!

Search current idea for a catering business? Open your own sushi bar! The implementation of this idea has many formats. Choose the most suitable one and act!

With you is Alexandra Kadyntseva, financial expert of HeatherBober magazine. From the article you will learn how to open your own sushi bar, how much it costs and how to act so as not to go broke.

1. Sushi bar as a business idea - all the PROS and CONS

I liked sushi and other Japanese dishes to the Russian consumer. These restaurants are visited by thousands of customers every day; other users order rice and fish dishes to their home or office.

Sushi bars operate in different formats: market with delivery, restaurant, food court. The most promising option is different variations of fast food sushi with delicious dishes and fast service.

Pros of a business idea:

• high profitability;
• quick payback with proper marketing;
• relatively low starting investments;
• simple production technology;
• there is no need to rent a large area;
• stable demand for products.

Minuses:

• high competition;
• high rent;
• the difficulty of selecting qualified chefs for Japanese cuisine;
• seasonality - peak demand for products occurs in autumn and winter periods, in the spring-summer period there is a slight decline.

2. Opening methods

There are several ways to open a sushi bar - on your own, using personal or borrowed funds starting capital or by franchising, that is, by joining an existing restaurant chain that is interested in expanding and opening new branches.

Let's look at the features of both methods.

On one's own

You yourself determine the format of the establishment, look for a location, enter into a lease agreement, hire staff, decorate the interior, and do advertising.

For a successful start and rapid achievement of profitability, you need a good business plan, competitor analysis, finance for the purchase of equipment and the initial purchase of products. It is advisable to have experience in starting a business and know production technology. You need a “safety cushion” - money for unexpected start-up expenses.

For more information about organizing sushi delivery yourself, watch the video:

By franchise

A franchise is your right to open an establishment under the leadership of the owners of a chain of sushi bars or restaurants that has already proven itself in the market. Such brands already have a recognizable name and a client audience. They are interested in expanding and training staff. By joining such a network, you will receive experience, specialist support and certain guarantees of success.

An example of a company providing franchising services in the restaurant industry is.

The brand is actively developing internationally and Russian market, is well recognized, has an effective management strategy. Joining the network is simple: choose the format of the institution that interests you, submit an application, sign an agreement and develop your business.

3. What types of sushi bar are there?

According to restaurant market experts, the current task of catering establishments is to turn going to a restaurant not into a luxury, but into a necessity. Sushi bars cope with this successfully. All over the world, several formats of such establishments are used, the purpose of which is to always be at hand, so that a visitor can come in at any time, have a delicious meal, buy their favorite dishes for the road, or have them delivered to their home.

Thus, in addition to the classic restaurant, street, food court, island, and “sushi delivery” formats have appeared. Let's look at each of them in more detail.

Street with waiting area

This is a small room (up to 80 square meters) with two entrances, a contact counter for accepting orders, a waiting area and a kitchen. The establishment is focused on a menu with affordable prices, a simple assortment, and fast serving of dishes.

Fast service and delicious food are all that most visitors need

To start an establishment of this format, you will need about 1.8 million rubles. The projected average monthly profit for the year is 209,300 rubles with successful management and good advertising.

Food-Court with Kitchen Factory

A food court with a kitchen is a comfortable small restaurant or showcase with several tables on the territory of a shopping and entertainment center, where visitors order sushi and rolls. Its area does not exceed 30-50 square meters. meters. The structure has several seats, a contact counter for orders, and a kitchen.

Here you can have a snack or take your favorite treats with you

To start a food court you need an amount of 2.4 million rubles. According to forecasts, the average monthly net profit of the establishment for the first year will be 146,000 rubles.

Restaurant with seats and showcases

This is a full-fledged family restaurant with an area of ​​80-120 square meters, located both in the shopping center and in a separate room. The menu includes not only sushi, but also other Japanese dishes and seafood.

Japan's atmosphere and delicious food attract visitors all year round

The emphasis of the restaurant is a cozy atmosphere, high quality service, delicious original dishes. To start a business in this format, you will spend about 3.7 million rubles. Expected profit for the first year is 297,000 rubles. (monthly average).

Island with landing

This is a mini-zone with an area of ​​20-30 square meters. meters with a contact stand, a display case and several seats, as well as a small kitchen.

The purpose of the island is a food market, that is, the sale of ready-made dishes that customers take away or can taste on the spot, sitting at a small counter. The island is located in the passage areas of shopping centers.

Sushi island in the shopping center - an opportunity for visitors to refresh themselves without interrupting shopping and entertainment

The cost of opening the island will be approximately 1.5 million rubles. Expected profit: 290,000 rubles.

Home delivery

An establishment with a small area (up to 50 square meters), a contact desk, a sofa or armchairs for visitors waiting to order, and a kitchen area. Orientation - courier delivery of ready-made dishes throughout the city according to orders on the website.

With the most economical expenses at the start, you will spend 250,000 rubles on opening a “point”. With proper management of affairs, such a project reaches zero within 3-4 months of work.

4. How to open a sushi bar from scratch - a detailed guide

Opening your own business is a multi-stage work, consisting of market analysis, drawing up a plan, recruiting personnel, preparing a menu, searching for suppliers, and an advertising campaign.

Choose your sushi bar format and get started.

Step 1. Create a business plan

This step by step guide, which displays everything related to the launch of a catering outlet: from the concept and justification for its choice, to the list of menu dishes and marketing strategy. The plan includes a calculation part describing the starting and monthly expenses, the amount of announced net profit, and the time frame for reaching the break-even point.

Don't know how to write a business plan? There are many samples on the Internet ready-made plans for the restaurant industry. Choose the one closest to your concept and adapt it to your tasks and goals.

Step 2. Register your business

To register a case, register as an individual entrepreneur. OKVED for decorating a sushi bar 56.10 - activities of restaurants and provision of food delivery services. Code 56.10.1 is suitable, relating to the activities of all forms of restaurant business (cafeterias, bars, restaurants), 53.30, 55.4, 55.52, which also regulate activities in the field of public catering.

The optimal tax system for sushi delivery is the simplified tax system or a simplified system. UTII is used to operate the restaurant. If you intend to operate both a restaurant and delivery, use both systems.

In addition to documents to open a business, you will need a license to sell alcohol (if you intend to sell it), permission from Rospotrebnadzor, a conclusion from the SES, and the fire service.

Step 3. Choose a room

The choice of premises is based on the format you use for your business. It is advisable to open a food court, island and street in a shopping center, in public places.

It is advisable to locate the restaurant in that part of the city where the shopping center is concentrated and there are a lot of people every day.

For sushi delivery, the territorial location of the establishment is not so important, since this form of business is associated with the operation of the website and the courier service.

The key factor in choosing a premises for rent is its compliance with fire regulations, SES requirements, safety regulations, and the cost of rent.

Having chosen a premises, try to negotiate with the landlord to reduce the rent for the first 2-3 months.

Many landlords will agree to reduce the price provided that an advance payment equals the full monthly rental cost. When drawing up a lease agreement, reflect all the terms of cooperation so that you do not have to deal with an unexpected “change of mood” of the owner of the space.

Step 4. We purchase equipment

I’ll give an example of purchasing equipment for a small (50 sq. meters) sushi delivery, since among all the formats, the minimum required to open it start-up capital:

Step 5. Selecting personnel

To open a small sushi delivery, you need a small staff: 2 cooks, 2 dispatchers, 2 couriers. Personnel must have sanitary certificates and special clothing. Look for experienced chefs who know the techniques for preparing several types of sushi.

Table of monthly staff costs:

Step 6. Create a menu and purchase products

Ask your chefs to prepare all the types of sushi and rolls they know. Invite your friends or family members to choose the most delicious ones. The key to the success of any establishment is delicious cuisine, so you must be confident in the quality and taste of the dishes. As you gradually master the market and customer demand, you will add or remove some dishes from the list.

To organize uninterrupted supply, find 2-3 food suppliers. Constantly monitor the prices and range they offer. Suppliers compete with each other. To win in this competition, show them your competitors’ price lists, ask for discounts, check the quality of the products.

Step 7. Launch advertising and wait for clients

Make your own website where customers can view the menu, work schedule, make table reservations or order food at home. The main thing in online advertising for a sushi bar is spectacular photos of dishes and competent promotion in Yandex and Google.

To do this, you will need SEO optimization of the site: in your region, it should be located on the first page of search results so that customers can easily find you.

Having built up an audience, offer clients bonuses, discount cards, “compliments” from the chef, and closely monitor the quality of food and service.

Don’t know what to name the bar and what logo to come up with? Entrust this to professional designers. Among them there are many freelancers who are ready to offer several options at a price quite affordable for a novice entrepreneur.

5. How much does it cost?

Opening a small point for delivering sushi and rolls to your home will cost you 250,000 rubles including all start-up costs. This amount includes rent, cost of equipment, initial purchase of products, advertising, and hiring personnel.

To compare the costs of opening an island with franchised locations:

Add 400,000 rubles as a lump sum contribution to the total amount.

Opening a franchise is more expensive, but this method guarantees the success of the enterprise. Working as a franchise, you can easily overcome all the difficulties that await beginning restaurateurs.

6. Possible difficulties when opening a sushi bar

As a restaurateur starting from scratch, you risk facing the following difficulties:

1. A weak advertising campaign that does not attract the desired number of customers.
2. Ignorance of the market and competition.
3. Difficulties with setup coordinated work bar.
4. Frequent changes of personnel, difficulties in attracting qualified specialists.
5. Low quality of purchased products.
6. Incorrect menu design.
7. Difficulties with correct design tax reporting documents.

• Description of products and services
• Marketing plan
• Recruitment
• Financial plan
• How much can you earn
• Which equipment to choose
• What documents are needed to open a sushi bar?
• • • • Similar business ideas:

We present to your attention standard business plan(feasibility study) for opening a sushi bar. This project can serve as an example when obtaining a loan from a bank, state support or attracting private investment in your business. Using the example of the Ulyanovsk region.

An example of a business plan for opening a sushi bar in a city with a population of 700 thousand people. Can serve as an example when obtaining a bank loan, government support or attracting funds from a private investor.

Step-by-step plan for opening a sushi bar

General information:

• City population: 700 thousand people;
• Object location: 4th floor of a large shopping center on the food court site;
• Area: kitchen - 40m2, hall for visitors - 55m2;
• Capacity: 40 seats;
• Opening hours: 10:00 - 20:00;
• Number of jobs: 8 people;
• Sources of financing: own funds - 500 thousand rubles, borrowed funds (bank loan) - 696 thousand rubles;
• Total cost of the project: 1.19 million rubles.

Indicators economic efficiency project implementation:

• Net profit for the year = 1,459,647 rubles;
• Bar profitability = 28.4%;
• Project payback = 10 months.

Social indicators of the project implementation:

1. Registration of a new organization;
2. Creation of new jobs;
3. Assistance in the development of the city’s public catering infrastructure;
4. Receipt of additional tax payments into the city budget.

Which tax system to choose for a sushi bar

The organizational and legal form of the organization will be individual entrepreneurship (IP). Sale of strong alcohol is not allowed, so register entity not necessary. The taxation system will be a single tax on imputed income. The area of ​​the visitor service hall allows the use of this special. mode. The tax amount will be calculated using the formula: 15% * (1000 (basic yield) * sq.m.)*k1*k2. The k2 coefficient for public catering facilities with a customer service hall in the Ulyanovsk region is 0.55; k1 - deflator coefficient in 2013 is 1.569. The planned area of ​​the visitor service hall is 55 m2. As a result of the calculations made, the tax amount will be 7119 rubles per month.

The premises for the sushi bar are planned to be rented in a large shopping center on a special food court area. The planned operating hours of the bar are from 10:00 to 20:00.

What documents are needed to open a sushi bar?

IN currently Practical activities to implement the project have begun:

1. A preliminary lease agreement has been concluded for a premises with an area of ​​95 m2. The rent is 76,000 rubles per month;
2. Registration completed entrepreneurial activity in the Federal Tax Service, registration date - May 15, 2013;
3. The bar design is almost ready, a search for potential equipment suppliers has been carried out, and an agreement has been reached with an experienced chef.

Description of products and services

The general concept of the establishment will be as close as possible to Japanese cuisine.

Special Japanese rice and vinegar, mirin, seaweed, sake, etc. will be used to prepare the rolls.

The main menu will include:

• sushi;
• rolls;
• hot main courses;
• soups;
• business lunches;
• Dessert;
• salads;
• children's menu;
• alcoholic and non-alcoholic drinks.

The main ingredients for preparing sushi and rolls will be:

• fish fillet;
• shrimps;
• Red caviar;
• smoked chicken fillet;
• mussels;
• shiitake mushrooms;
• crab sticks;
• fresh cucumber and other vegetables;
• soft cheese.

The main ingredients for making sushi and rolls will be supplied from wholesale suppliers of fish and seafood who have opinions on the quality of the products.

The establishment will operate on the principle of self-service, without the involvement of waiters. Some customer care duties (cleaning tables) will be performed by kitchen staff.

Download sushi bar business plan

Marketing plan

The food court format for organizing the establishment was not chosen by chance.

The popularity of food courts among consumers has only increased recently. The main advantages of this format for restaurant business owners:

1. High cross-country ability shopping center, and accordingly high incomes;
2. The shopping center employs several hundred people, who are also clients of catering outlets;
3. Lack of premises to create a separate restaurant-type establishment;
4. Shopping centers very often hold various marketing events to attract visitors, which saves the restaurant owner’s budget;
5. Food court area is interesting option network development, advertising and promotion of the company brand.

The sushi bar will be located on the food court area, where in addition to our bar there are 5 more catering points. None of these outlets sells sushi and rolls. The average check of competitors is 300-400 rubles. Basic competitive advantages our organization:

1. Unique Japanese cuisine and unique menu;
2. The average bill is no more than 300 rubles, which is slightly lower than the price level of its main competitors;
3. Attractive bar design, polite and sociable staff.

How much can you earn from selling sushi bar products?

It is expected that more than 60% of the bar's revenue will come from the sale of sushi and rolls, 10% from the sale of drinks and 30% from other dishes.

The average bill of our establishment will be 300 rubles, so the organization’s services will be available to many visitors with an average and lower average income.

The shopping center's traffic averages 7,500 people per day. Of these, about 10% or 750 people visit the food court site and order lunch. In total, there are 6 catering outlets on the food court site, including a sushi bar. Let's assume that only 10% (minimum) of the total number of visitors, which is 75 people, will order at our bar. With an average bill of 300 rubles per person. The daily revenue of the sushi bar will be 22,500 rubles, per month - 675,000 rubles.

As can be seen from the graph, the main operating season is autumn-winter, a decline in sales is observed in the spring-summer period, when monthly revenue falls on average by 30% in spring and 40% in summer. Thus, revenue for the calendar year of operation will be 6,682,500 rubles.

*The cost of a roll is about 5 rubles, and the selling price is 20 rubles/piece. The markup is about 400%. The markup on drinks and other products for resale will be no more than 100%.

What equipment to choose for a sushi bar

The list of necessary equipment for the operation of the establishment includes:

• Professional rice cooker;
• Sushi case - a display case for storing sushi and rolls from weathering;
• Microwave oven, electric stove, deep fryer,
• Thermos for storing cooked rice;
• Crockery and small equipment;
• Production table;
• Electronic scales with a permissible weight of 3 to 5 kg;
• Rack for storing dry foods and sauces, bedside table for storing dishes;
• Deep stainless steel sink and separate hand wash for cooks (upon request from the SES);
• Refrigeration equipment for storing seafood;
• Trade showcase, furniture for the visitors' hall.

Recruitment

The total wage fund will be 133 thousand rubles per month. Key figure The establishment will have an experienced chef, who will determine the attractiveness of the menu and the quality of the prepared dishes. Chefs (sushi chefs) will be required to take master classes on the peculiarities of Japanese cuisine. Part production process will be outsourced:

• Cleaning the premises;
• Delivery of products;
• Accounting.

Monthly expenses under outsourcing agreements will amount to 20 thousand rubles.

Financial plan

The organization's fixed expenses will amount to 288.9 thousand rubles per month and 3,466 thousand rubles per year.

Main fixed costs will be the cost of paying wages to employees - 46% of general expenses. Next, a significant cost item is rent - 26% and insurance contributions for employees during off-budget funds- 14% of total expenses.

The net profit based on the results of the annual operation of the sushi bar will be 1,459,647 rubles. The profitability of sales is 21.8%, and the profitability of the sushi bar as a whole is 28.4%. With such indicators of the business plan, the project will pay off in 10 months.

We recommend download sushi bar business plan, from our partners, with a quality guarantee. This is a full-fledged finished project, which you will not find in the public domain. Contents of the business plan: 1. Confidentiality 2. Summary 3. Stages of project implementation 4. Characteristics of the object 5. Marketing plan 6. Technical and economic data of the equipment 7. Financial plan 8. Risk assessment 9. Financial and economic justification of investments 10. Conclusions

How to start a sushi bar business

The sushi bar business begins with the registration of a new business entity. Then you will need to purchase or build, lease premises and create new jobs.

How much can you earn

The net profit from opening a sushi bar is one and a half million rubles. The payback period for the business is ten months.

How much money do you need to start a business?

If the premises are rented, the cost of a sushi bar business will cost 1,200,000 rubles. If an establishment is built or purchased, the costs will be higher. This also includes the design of the sushi bar and advertising company, purchasing the necessary equipment and creating a design, cost of products and rent, additional expenses (for example, paying staff).

Which equipment to choose

To fully operate the sushi bar you will need to purchase:

• a professional rice cooker and a thermos in which the cooked rice will be stored;
• a display case where ready-made sushi and rolls will be stored - a sushi case;
• microwave oven and dishes;
• electric stove and additional small equipment;
• fryer and table for preparing the product;
• for storing seafood - refrigeration equipment;
• to store the necessary ingredients (sauces, dry products) you will need a rack;
• a nightstand is required to store tableware;
• two sinks: 1 - deep for washing dishes; 2 - for washing the hands of staff;
• showcase;
• furniture for visitors to the establishment.

What documents are needed to open a sushi bar?

• documentation for the structure (ownership, lease agreement);
• registration documents as business entities;
• a company agreement for the purchase and supply of equipment;
• agreement for waste removal and disposal;
• permission from the sanitary and epidemiological station;
• fire inspection permit;
• employee hiring agreement;
• collective agreement;
• job descriptions of the establishment's personnel;
• book of complaints and suggestions;
• assortment list of products and list of services provided, etc.

Which tax system to choose for registering a sushi bar

If there is no sale of alcoholic beverages, then it is enough to register as individual entrepreneur. Optimal system taxation for a sushi bar - a single tax on the imputed tax.

In this material:

Nowadays Japanese cuisine is very popular. Young people and middle-aged people are not averse to eating exotic dishes. Entrepreneurs can take advantage of this and open a sushi bar. How quickly a business will pay off depends on many factors. In order to start making a net profit within a few months, you need to draw up a business plan for a sushi bar and think through everything down to the smallest detail. Here are some tips to help budding entrepreneurs.

Pros and cons of this business

Before deciding to open such a business, you need to analyze its advantages and disadvantages. Let's look at the positive aspects first:

1. Establishments where they produce and sell sushi and rolls are not considered as a place where you can celebrate a wedding or anniversary. This means that the entrepreneur will not have to look for a room with a large area and overpay for extra square meters.
2. The business of selling Japanese cuisine is profitable, the investment will quickly pay off, because most of the population of large cities love to eat sushi.
3. When decorating the interior of a sushi bar, preference is given to a minimalist style, so renovation costs will not be too high.
4. The cost of a finished portion of rolls and sushi is 2-2.5 times higher than the cost of the products used.
5. To open a sushi bar, an entrepreneur can limit himself to only purchasing equipment for a cold shop, if he does not plan to include hot dishes in the menu of the establishment.
6. For the initial investment in this business to quickly pay off, it is enough to hire a talented chef who knows how to cook deliciously and set an acceptable price level for the products.

The business idea is attractive and interesting, but it also has several disadvantages. You need to familiarize yourself with them in advance so as not to make mistakes:

1. Limited audience. The clients of this establishment are young men and women with above-average income. The age range of guests is 17-40 years. Children do not like Japanese food, and elderly wealthy ladies and men prefer to spend their leisure time in restaurants or cafes.
2. It will not be possible to reduce costs when purchasing products for making rolls. The main ingredient in Japanese cuisine is raw fish. It must be fresh.
3. Sushi and rolls are exotic food. Its adherents are difficult to find in small towns. Opening a sushi bar in rural areas, you can go bankrupt.

What does it take to open a sushi bar?

When drawing up a business plan, you need to think through everything down to the smallest detail. The main tasks that need to be solved are:

• registration;
• selection of premises;
• equipment purchase;
• selection and hiring of personnel;
• carrying out an advertising campaign.

There are 2 paths a new entrepreneur can take. The first is to use a franchise, that is, to open an establishment under an already existing well-promoted brand. In this case, it will be easier to start - the entrepreneur will be provided with assistance in many matters, however, the income will have to be shared. The second option is to open an autonomous establishment, relying only on your own strength and resources.

Business registration

To register a business, you need to contact the tax service and register as an individual entrepreneurship or LLC. The entrepreneur is registered and asked to decide on the taxation system. If the business premises are small, its area does not exceed 180 m2, it is possible to pay tax fees using a simplified scheme.

• 55.30 (activity of cafes, restaurants);
• 55.52 (supply of food products).

By choosing such codes, the entrepreneur will be able to deliver Japanese cuisine to customers’ homes.

Attention! If you plan to sell alcohol in a bar, then you will need an additional license to allow such activities.

Business registration includes obtaining relevant certificates from:

• Rospotrebnadzor;
• sanitary and epidemiological stations;
• fire protection.

Important! All employees of the establishment must pass medical checkup and receive health certificates.

Premises and location selection

The profitability of a business directly depends on the successful location of the premises. The ideal location would be one with good traffic in the central areas of the city. It is also important how convenient the transport interchange is there. It should be easy for guests to get to the establishment.

An entrepreneur should consider options for rented premises with a small area - up to 100 m2. This will be enough to arrange a production area, a cozy guest room with 5-10 tables, two toilets and an office. If you have a small budget, you should give preference to options with low rent.

Attention! To reduce the cost of repairing a room, you need to carefully inspect it for serious damage.

Costs associated with cosmetic repairs should not exceed 300,000-350,000 rubles even in a large city, since the Japanese-style interior is quite restrained. To decorate the walls, it is better to use calm shades of green, brown, and gray.

Equipment

Equipment for a sushi bar is a significant expense, but you can’t save on it. It's better to buy new refrigerator for storing fish and ready-made dishes, rather than later losing customers and ruining your reputation due to the provision of low-quality services.

What equipment will you need to open a sushi bar:

• industrial refrigeration chamber;
• rice cooker;
• thermos for rice;
• kitchen utensils - cutting boards, knives, spoons, silicone mats, bowls, food containers;
• plate;
• 2 sinks;
• racks, display cases;
• kitchen hood;
• furniture for the production area;
• tables and chairs for guests;
• Japanese style dishes;
• microclimatic technology.

Reference. The cost of purchasing equipment will average 1 million rubles.

Staff

Considering that sushi bars are usually open from 11 a.m. until almost midnight, you will have to hire staff to work in shifts, for example, every other day. This schedule assumes:

• 2 administrators;
• 2 sushi chefs;
• 2 assistant cooks;
• 4 waitresses;
• 2 bartenders;
• 2 phone order takers;
• 2 drivers to deliver rolls to clients’ homes;
• 2 cleaners.

The entrepreneur needs to decide in advance whether he will keep track of the establishment’s expenses and profits and manage the sushi bar, or whether he will also have to hire an accountant and director.

Attention! In order for a sushi bar to earn the favor of customers, it is better to find a cook and waiters of Asian origin.

Supplier search

To make sushi and rolls you will need raw materials High Quality– fresh fish, shrimp, caviar and other products. The entrepreneur’s task is to choose reliable suppliers. This can be either private fisheries or large companies engaged in the sale of fish and seafood. It is possible to organize profitable cooperation with both of them. It is important to choose suppliers who have a good reputation.

Advertising campaign

• V in social networks(this is where the bulk of the audience aged 17-40 is concentrated);
• in local media;
• in leaflets;
• signs.

Attention! Creating your own website is something that should not be neglected. Using this tool, the entrepreneur will be able to inform customers about various promotions, new dishes, and master classes.

How much money will it take to open?

Starting any business requires start-up capital, opening a sushi bar is no exception. Taking into account all the listed expenses - for registration, purchasing equipment, redecorating the premises, hiring staff and an advertising campaign, the entrepreneur will need an impressive amount - from 1.5 to 2 million rubles. It is important to understand that the establishment will pay for itself in the first few months, but you will have to spend money on:

• rental of premises;
• wages;
• communal payments;
• taxes;
• purchasing products from suppliers.

If an entrepreneur does not have enough money to open a sushi bar, it is worth thinking about supporting partners. However, in this case, you will have to give part of the profit to them.

Payback

The period during which a business will pay off directly depends on the popularity of the establishment. The more customers you can attract and retain, the better. In this regard, you need to pay a lot of attention to the quality of sushi and rolls and the level of guest service. It is difficult to determine how long it will take for the investment in opening a sushi bar to pay off; it depends on the competitiveness of the establishment, the location of the facility, and the solvency of the population in the area.

On average, a well-promoted sushi bar is visited by 40-50 guests every day. Each of them leaves about 500-700 rubles in the cash register, that is, in 1 day the establishment receives 15-30 thousand rubles. Multiplying this amount by 30 days, we get approximately 450-900 thousand rubles. A significant portion of the monthly revenue will be spent on staff salaries, rent, purchasing products, paying taxes, and also on small expenses. In this situation, the business will pay off in 1.5-2 years.

Opening a sushi bar is not so difficult if you have start-up capital, but even in this case, in order not to “burn out”, you need to think through everything carefully. The payback period of a business depends on the number of satisfied visitors, so all efforts should be directed to the quality of customer service.

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