Business during a crisis is profitable. How to make money during a crisis? Business ideas in crisis. Options for successful ideas for implementation

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IN crisis situation people go into saving mode, cutting their expenses. Before deciding which business to open during a crisis, you need to understand what changes have occurred in the economy. It is with these in mind that we need to look for options.

From this article you will learn:

1. Factors to consider when starting a business during a crisis
2. 8 reasons why you should open a business in 2017-2018.
3. 9 real business ideas
4. Current business in the Internet
5. Business management in a crisis

5 factors to consider when opening a business in a crisis

1. Real incomes of the population are falling, people first of all strive to satisfy basic needs (food, housing, clothing).
2. Demand for inexpensive entertainment and alcoholic beverages is increasing.
3. Layoffs are common, people are looking for work, and the labor market is growing.
4. Expenditures are falling, people are thinking more often about the future. This period is favorable for scammers and the implementation of quick schemes to get rich (which you should not do).
5. People make fewer purchases and more often return broken equipment for repair.

8 reasons why you need to open a business during the crisis in 2017-2018.

1. Lack of a good alternative option

If no one guarantees you stability at work, and your salary leaves much to be desired, then why don’t you start a business and not depend on anyone? You will spend your time and energy implementing promising ideas. If you have talent and you have always dreamed of having own business, then it’s worth starting now.

1. More specialists with good qualifications

In good times, experienced professionals are hard to come by. As a rule, such people are already employed. But during an economic crisis, the staff is often “cleansed”, and even highly qualified specialists may be laid off. Think, perhaps among your friends there are those who can help you open a business.

1. Inexpensive business support

Consider renting empty office space near you. Try to negotiate with their owners.

Another good option, which requires almost no expense, is to use social networks for negotiations or advertising.

1. Vulnerability of competing firms

They started their activities a long time ago, so their costs are higher, their obligations are long-term, and advertising contracts are signed for several years. In addition, they pay a lot for rent. All this is the reason high prices, which are almost impossible to reduce. These problems will not threaten you, and you will be able to devote more time to finding and attracting new clients.

1. Technology development

If you open a business at the beginning of a crisis, you will have a greater chance of success. Another businessman can implement an idea similar to yours. Go for it, and while others doubt it, you will already be making a profit.

1. There are no fewer buyers

As a new business owner, you have more control over your customer base. Most likely, you are not in danger of losing all your customers at the same time, even if, due to the crisis and falling income, they will not be able to purchase goods from you.

1. Emergence of new business opportunities

While other companies cannot reach the desired sales volumes of their products, resourceful businessmen are selling the remainder from their warehouses. For example, many people of retirement age have various health problems, so even in a crisis they will need medicines and services from medical institutions.

1. Even during a crisis, investors are attracted to promising business ideas, and they are ready to sponsor them

Everyone knows this: buy during a difficult period, sell after overcoming it. Some investors operate this way, so be prepared to present them with your business plan.

If you are starting a business during an economic crisis, then you will have to learn cash flows. This skill is also necessary outside of a crisis. If you don't know how to handle money, you can quickly go bankrupt.

Therefore, the less initial investment a business requires, the easier it is for it to survive. Fortunately, starting a business nowadays does not require large investments.

The best day to open your own business is today. Get started now, without putting it off for too long. If you put it off once, you will put it off a second time. And perhaps you will never start.

Do you see yourself as a businessman? Then don't waste your time on a job with low pay and no prospects. By working for yourself, you can not depend on anyone, provide yourself with decent medical care and a pension in the future.

What needs to be done to prevent business in Russia from going under during the crisis

A business during a crisis will be profitable if you correctly calculate all the indicators at the stage of developing a business plan.

To compose it, you need to know a lot. When developing it you must:

• deeply and in detail analyze the current market situation, make a forecast for the development of your industry;
• assess existing risks and find ways to minimize them. In this case, you will be more confident in yourself and in case of difficulties you will be able to use the existing experience to overcome them;
• develop potential development paths, calculate the required amount of costs for each of them.

Money that would allow you to start developing your business under normal market conditions can become serious starting capital during a crisis. But remember, you need to correctly calculate the potential income and payback of the project. If it turns out to be unprofitable, it is better to immediately declare bankruptcy to avoid unnecessary expenses.

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Advice from cool entrepreneurs on what business to start during a crisis

Grigory Beglaryan, analyst, editor-in-chief of the weekly newspaper Business&Financial

Grigory Beglaryan believes that business in the virtual economy has great prospects. This includes online trading, delivery of goods, and logistics services. The disadvantage of this business is that it is run in rubles. The sword of Damocles in the form of devaluation constantly hangs over businessmen.

The basis for business should be a stable ruble exchange rate, otherwise another jump could lead to a lack of orders. The development of projects in the long term is hampered by the lack of clear rules and tax planning horizons. For business in the virtual space this is still possible.

According to Oleg Yuryevich, startups in medicine can count on success in the near future: production and sale of medicines and dietary supplements, pharmacy business, construction of clinics and hospitals.

In the absence of sufficient initial capital, you can develop applications for gadgets that allow you to consult clients online. There is plenty of room to roam here.

Life expectancy has increased, aging is more active, so the body needs special care. Here, Russia’s lag behind world developments is about 15-20 years. This opens up opportunities for copypaste.

The ideal option is to invest in science and medical developments, but this requires huge sums. In addition, the payback period for such investments is enormous. In our country we are not used to doing this.

Jack Ma, founder of Alibaba

Ma believes that in Russia online sales are at the very beginning of their development; he advises not to wait until e-commerce State corporations will begin to engage.

In addition, he says that Russian small business is poorly developed:

“Moscow is a very big, beautiful city that has changed recently. But I think that Moscow and all of Russia lack small businesses. You should not expect that oil and gas will solve all problems. We need more private, not public, companies.”

Ma's assumptions about the consequences of technology development are as follows: in the future, the need for people to perform unnecessary tasks will disappear, but there will be no reduction in the number of jobs.

On the contrary, the labor market will grow. The head of Alibaba is confident that man will always have an advantage over machines because he has a heart, faith and religion.

David Yakobashvili, one of the founders of Wimm-Bill-Dann

The businessman believes that in the current circumstances one should concentrate on a business that can bring pleasure, peace and tranquility. He is sure that you should invest money only in a business that you will be passionate about and that will bring only positive emotions.

Opening a profitable business from scratch during a crisis is difficult, since the refinancing rate leaves much to be desired. Therefore, the recommendation of the ex-minister is relevant now economic development Alexey Ulyukaev - “it’s time to take care of family and spiritual development.”

What business is relevant in a crisis?

Let's consider what business is currently relevant during the crisis.

Loan online

Traditional banking organizations have high loan rates and lack transparency in pricing. In addition, they prefer to cooperate only with large borrowers.

Some of these problems can be solved by implementing a peer-to-peer lending model. The leader in this niche is Lending Club. Its successful IPO took place in December, and now its capitalization is more than $9 billion.

Lending Club allows ordinary people to act as lenders. The source of income for the site is commission fees for organizing transactions. That is, there are no credit risks for it.

Let's describe the process: after the borrower fills out a form on the website in which he indicates personal data and the required amount, Lending Club evaluates how solvent he is and assigns him a credit rating. The loan rate (from 6%) depends on this rating. The loan can be taken out for 3 or 5 years.

Lenders review applications and make a choice in favor of one borrower or another. At the same time, they determine the size of the loan they are willing to provide themselves. In this regard, the borrower can receive the required amount from several people.

Since the creation of the platform, more than $6 billion has been issued to borrowers through it. In 2016, Lending Club's revenue was more than $150 million. There are also Russian analogues of the company, their models are slightly different: Vdolg.ru, Credberry, Loanberry, Fingooroo.

Selling old phones

The average lifespan of a phone is 18 months. For many, a broken or outdated phone becomes an unnecessary piece of junk, while for others it is a valuable item. Sprint collects used phones and sells them. Buyers are residents of India and Africa, phone manufacturers.

In addition, Sprint also has its own store. The cost of restoring a phone to its original appearance is less than producing a new one. In most cases, only replacement of the case and battery is required.

A customer brings an unwanted gadget to the Sprint office. After assessing the condition of the phone and calculating its cost for the partner company, the company employee pays the owner a certain part of this amount.

A seat at the dinner table

During a crisis, going to a restaurant becomes less frequent: there you have to overpay for a lot. Arrogant waiters, terrible music, strangers around, pretentious and soulless food... All this is very uncomfortable and expensive.

The goal of the SupperKing app is to do for restaurants what Airbnb did for hotels. Thanks to SupperKing, hospitable housewives with good culinary skills have the opportunity to earn money.

Using the application, you can send dinner invitations to other users, turning your apartment into a home restaurant. Guests come, meet the owners, and after dinner they evaluate the mini-restaurant they visited.

If you are not ready to invite strangers into your home, you can prepare takeaway dishes. This good way make money from your talents.

Dinner for the week

Do you want to open a business? Creating a subscription service will help you make money during a crisis. Such services are popular because they do possible planning costs. It’s good when you know for sure: your expenses on books this month will be 150 rubles. The same goes for other expenses.

For example, services have been developed for “compulsive shopaholics.” Every month they send a person a certain number of things, taking into account his stylistic preferences. Items that do not fit after trying on are allowed to be returned.

It is also possible to plan food expenses. For this purpose, the “At Home Tastes Better” service has been developed. You pay 2,700 rubles, and they deliver a set of groceries and a list of recipes for preparing dinners for two for seven days. At the same time, the quantity of products is precisely calculated, so you don’t have to worry that they will remain and disappear.

Such services allow you to stop shopping during a crisis and prevent impulsive purchases.

Pay for laughter

Anti-crisis offer for the entertainment industry - pay only for what you really liked.

This year, a theater in Barcelona installed a system that records how many times a person laughs during a comedy. The viewing cost for each Roblox viewer is determined at 24 cents per laugh, up to a maximum of $24. That is, over $24 you can laugh for free.

How does the system work? There is a screen in the back of each chair that reacts to changes in the facial expression of the viewer in front of it. It also recognizes smiles and laughter-like sounds. However, a system has not yet been developed to assess the quality of tragedies.

Salaries for gamers

There is a computer game Roblox, by playing which gamers (usually children under 15 years old) can earn money. In fact, Roblox is a platform through which you can create games. You get the tools and create a game based on them.

Its style is similar to the game Minecraft. An advertisement is shown above the game, and Roblox pays a certain part of the profit from it to the player.

Roblox's history goes back eight years, but it wasn't until 2013 that its business model changed. The opportunity to earn money attracted new gamers, and they attracted new advertisers. The circle is closed. The total amount of annual payments to players was 600 thousand dollars.

9 real business ideas during a crisis

Business on import substitution

The key to starting a business during an economic crisis is import substitution. The government's efforts are aimed at this. It is possible to receive a grant or attract an outside investor by organizing a business in Russia.

It may seem unusual to some, but you can not only import goods from other countries, but also export your products, for example, to China. Price for many foodstuffs there is quite high, so when competent organization supplies, you can become a successful businessman.

In addition, during a crisis, the cost of imported food products increases as exchange rates change. This leads to an increase in demand for domestically produced goods, the price of which is stable and acceptable. This becomes the basis for organizing a business for the production of various products.

These can be agricultural products (honey, nuts, meat, dairy products, cheeses, etc.), textiles, canned food (fish, vegetables, meat), fresh vegetables and fruits, etc.

Outsourcing

The essence of the project is this: you create outsourcing company, which provides various services to third party companies for a fee. There are many options for specialization - accounting, legal services for enterprises, resolving financial issues, IT technologies. You can also set up an external call center to handle orders.

The market for outsourcing services is currently being formed, so the relevance of projects in this area is high. During an economic downturn, many companies undergo layoffs. It turns out to be much more profitable to outsource the solution of various issues.

You will have to spend the initial capital to pay rent office space, its design, marketing events, maintaining vital functions during the first time of work. To work with clients, you will need to enter into a special agreement with them.

The cost of services must be calculated depending on the specific situation and tasks. The work must be done efficiently and in full. This will help form a permanent customer base and increase profitability.

Pharmacy business

This type of business is very profitable during a crisis, although the market is oversaturated with pharmacies. In our city, the last two years have seen an increase in the number of retail outlets of well-known pharmacy chains. This can be explained by an increase in morbidity due to stressful situations, the reason for which may be dismissal, decreased income, or fear of being laid off.

The number of patients with diabetes and heart disease is increasing. People often suffer from problems with the digestive tract. In this regard, they go to pharmacies more often.

Opening a pharmacy business requires large investments. But it’s not at all necessary to open a big store. At first it could be a pharmacy kiosk. You can also open outlet by franchise.

Driving school

Another option is to open a driving school. This business is not afraid of crises and competitors. Even with modest earnings, young people go to study for a driving license.

In addition, if 15-20 years ago it was mainly men who wanted to get a driver’s license, now about 50% of driving school students are girls and women. That is for last years the number of driving school clients has increased significantly.

The legislation also increased the minimum period of driving training, so prices for driving school services also increased. Now the cost of training is at least 50 thousand rubles (theory and practice). This is a decent amount.

If you recruit a group of 20 people, the revenue will be 1 million rubles! How many people want to get a license in your city? These are thousands of people.

Car and equipment repair

During an economic recession, when the population is experiencing financial difficulties, many cannot afford to buy new equipment and cars. But they cannot refuse these items either.

Therefore, if equipment or a machine breaks down, people have to take it for repair rather than go to the store household appliances or a car dealership. Therefore, in this area it is possible to open profitable business in crisis.

To attract people and form a client base, you can use inexpensive methods - place advertisements on the Internet, social networks, newspapers.

A promising idea for future businessmen in the automotive industry: you buy a bankrupt car shop (of which there are many in a difficult economic situation) and on its basis open a car repair shop, carrying out Maintenance cars and selling spare parts at an affordable price.

Legal and collection agencies

Another business option during a crisis is debt collection services.

During a crisis, the reason many enterprises stop paying off loans is not the lack of money, but their exploitation of the situation. Therefore, the services of collectors and lawyers are in great demand during this period.

Sometimes collection agencies use “dirty” methods to achieve their goal, but this is not at all necessary. Such a business can be successful and profitable, even if you act within the law.

Commission shop

Consignment goods were traded back in the Soviet Union, and they are still in demand today, especially in times of economic recession. Not everyone can buy new household appliances or clothes from famous brands.

By opening a consignment store, you will make it possible to buy good things at a low price. This type of activity requires small investments. You don’t have to search for suppliers; people will bring the goods themselves.

To open a second-hand store, you will need to register as an individual entrepreneur and have a competent business plan. After obtaining the necessary permits, you will only need to find and rent a premises and conduct an advertising campaign to attract as many clients as possible.

The selection of a consignment store can be large. You can accept and sell clothing, children's items, strollers, household appliances, and electronics. Have good income and being useful to people – isn’t that your dream?

Current business during the crisis on the Internet

Mobile application development

If you are a competent programmer, then a good business for you in a crisis is creating applications or games on the Android platform. Users install many applications on their smartphones and are interested in new ones. The success of the game will be ensured if it is exciting and the graphics are bright.

Nowadays, most apps can be used by both adults and children. Updates are often released for many games, and players can compete with each other. First, you can create a simple game of several levels.

Previously, developers earned income by selling paid versions of applications. Currently, many games are free to play on Google Play. For money you have to purchase bonuses, weapons, and game currency. Another source of income is in-app advertising.

It can take several weeks or even months to develop a game. You need to understand that you will not have income at this time.

The finished game needs to be posted on Google Play. You will need to buy a developer account, it costs at least $25. This is a one-time fee charged during the registration process.

There are also app stores where you can register for free. But sales there will not be as active, since most people prefer the Google Play service.

Online training courses

Profitable business with minimal costs in a crisis - register your organization to provide educational services. Those who complete your courses will receive a corresponding certificate/diploma. It is very beneficial to organize advanced training courses.

If a person wants to advance his career or qualify for a higher salary, then he will be willing to pay well for training. Moreover, you do not need to obtain permits to conduct courses alone.

• courses foreign languages(mostly English);
• programming training, web design courses, IT technologies;
• courses for students to prepare for exams.

You will have to invest in a good video camera and microphone to record video. In addition, you will need a board for visual presentation of materials. To host courses you will need a personal website, which is not free.

The list of expenses includes resource support, payment for mailing list services and online advertising. If you don’t allocate funds to promote your courses, you won’t have many clients.

Mostly courses cost 1500-3000 rubles. How much such a business will pay off depends on the amount of advertising costs and the usefulness of the training materials.

Opening an online store

You can develop and sell goods, deliver them to customers using the services of a courier service or mail. Such projects are relevant, as confirmed by the results of market research. The demand for online shopping is high among middle-aged people. The market is growing every month, which indicates its prospects.

If you decide to organize an online platform for selling clothes for women or children, then be prepared for the following expenses:

• for website development and technical maintenance;
• for the salary of an administrator, courier;
• for renting a warehouse;
• for the purchase of goods.

The costs of renting the premises of a regular store are replaced by the costs of creating and maintaining an Internet resource, purchasing software, and an advertising campaign.

The profitability of knitwear and clothing stores is on average 20-25%. If you buy things worth more than 200 thousand rubles, then you can make a profit of more than 40 thousand rubles every month. If you actively promote your store, carefully consider the assortment and plan expenses, then the payback on the project can be only 4-6 months.

Website layout

This area of ​​business is very relevant during a crisis. The cost of services from large IT companies is quite high, and small businesses cannot afford them.

In addition to being expensive, the disadvantage of such information products is that they are unreasonably functional for small businesses. If you create business card websites for individual entrepreneurs, you can have a good income. The earnings of an IT freelancer can be 1500-2000 thousand dollars per month.

Dropshipping

This business idea is to sell products online as an intermediary between the manufacturer and customers. Your income is a percentage of sales. Absolutely all costs fall on the manufacturer, and you are responsible for promoting the product.

First you need to choose the products you will sell. It is better to opt for products that are well known to you. This could be clothing, souvenirs, handicrafts, etc.

It is most profitable to sell clothes and cosmetics online. Some manufacturers of these products do not have their own retail stores, meaning the buyer can only purchase their products online.

The next stage of implementing a business idea is searching for suppliers of goods. You can also search on the Internet using the query “wholesale trade/wholesale sales + product name.”

Organizing dropshipping requires opening your own online store. This is another stage of organizing a business. You can create groups/communities on social networks.

You will be able to attract clients by publishing an offer of your services on each of your resources, on electronic trading platforms. For example, there is a platform for selling goods on the Yandex.Market service. You can pay either a fixed amount per click on your product or a certain percentage of the order amount.

Another site on the Internet is Tiu.ru. You can post as many offers as you like on it for 2,350 rubles per month.

Business management in a crisis

During a crisis, a business can be considered profitable if it is not unprofitable. The task of an entrepreneur is to do everything not to go bankrupt. Success will be ensured if you approach solving problems carefully and calmly and avoid unnecessary expenses.

Be flexible in a crisis

The existence of a business is impossible without its development. In a crisis situation, the implementation of many plans becomes impossible. But the enterprise must still develop. Management will have to be flexible to adapt to changing conditions. Then we can talk about such a factor as liquidity.

The importance of liquidity in times of crisis

The relevance of the liquidity indicator during a crisis is high. Remember: during the economic recession in 2008-2009, many construction projects were frozen due to insufficient funding for projects. Low level of liquidity is a big risk that affects the existence and functioning of a business during a crisis.

To maintain liquidity at the proper level, you need to constantly develop. Development may not be as active, but new ideas, methods, and technologies are still necessary.

Start experimenting

Despite the variety of types of business, as a system it is the same in different areas, regardless of scale, structure, products, technologies and markets. Many will take this advice with skepticism. What kind of experiments can there be if even the smooth functioning of business as usual is under threat?

However, the crisis is good time to implement fresh ideas. It is not necessary to radically change your activities, because there are many related industries.

Ability to "shrink"

If the low level of liquidity is added to the low purchasing power of the population due to the crisis, then the enterprise is doomed. To reduce risk and level it out, the ability to “shrink” is necessary.

In times of economic uncertainty, long-term contracts should be avoided and costs should be carefully considered. In addition, there is no need to hire new employees and index wages.

Strict control over business processes

During a crisis, you need to be in control more than ever. We must not allow a decrease in sales volumes, customer dissatisfaction, or the use of ineffective promotion methods. Any mistake will be very expensive, and you already have little money.

Therefore, strict control over each business process is necessary: ​​from the activities of sales managers (how they communicate with customers, whether they fulfill KPIs, etc.) to the work of auxiliary resources (production, store, website).

If you have doubts that the sellers are fully committed to the job, you can hire a mystery shopper. If sales department managers do not comply with the norm, their functions can be transferred to employees of an outsourcing company.

Currently, in order for a business to develop successfully, it needs it, including through the Internet and its own website. If you already have your own Internet resource, but you can’t call it cool, then we recommend conducting a site audit.

In this material:

What business ideas can you use during a crisis? This is not the first time that times of crisis have come to Russia. Suffice it to recall the period of 2008, 1998, when the life of ordinary citizens was like survival, and hard times came for business. During a financial crisis, the state saves itself and its government, and ordinary citizens can only look for ways to earn money and develop.

Is crisis always synonymous with decline and regression? A large number of entrepreneurs started their businesses during times of crisis, and they achieved great success. In conditions where you can only rely on yourself, your knowledge and instincts, the best business idea matures. What business to start during a crisis? Are there favorable areas for a new entrepreneur to operate?

The most relevant business in times of crisis

You need to consider, think about and choose which business to open during a crisis by assessing the opportunities and situation in a particular region. While in one region small businesses, in times of crisis, reduce employee salaries, lay off workers and break even, in another region they open new individual entrepreneurs that operate at a profit. In order for a novice entrepreneur to understand what kind of business to start during a crisis, he should use logic and choose those areas whose situation only benefits from the difficult financial state of the country. There are such business ideas, and there are many of them.

No matter how much a business is in crisis, people never stop needing food and treatment. Food is needed always and everywhere. When financial tension in the country increases, people try to save on everything, especially on food. The economic situation is pushing retailers to remove delicacies and expensive products from their shelves, replacing them with cheap ones. The food sector is considered the least vulnerable to the crisis. Business ideas related to food production get a good start and development.

Bakery production is an excellent example of a win-win option for opening an individual entrepreneur. A small bakery in a residential area with fresh baked goods and competitive prices will provide good turnover. The idea does not have to be innovative and creative - this does not affect success. Stable working small business, providing residents with inexpensive bread, is doomed to success. It is important to understand what exactly people need during a crisis and how this need can be met at the lowest cost.

The sweet business is thriving more than ever during the crisis. The experience of the 90s showed that in difficult times, sweets, chocolate and candies sell well. This is due to the psychology of the consumer who wants to sweeten a difficult life. Expensive gifts are replaced with boxes of chocolates, chocolates and confectionery.

A profitable business emerges during a crisis when it is possible to recognize an unoccupied niche, a product that consumers need, and set a competitive price. It is necessary to correctly calculate all the indicators, draw up a business plan and follow it carefully.

Sell ​​your capabilities

Successful small business ideas rely on management financial resources. If a person has knowledge and experience in the field of consulting, but does not have the opportunity to invest on his own, then he may well sell his ideas and knowledge in consultations to businessmen and investors. During a crisis, ordinary people need new ideas on where to invest their savings, how to save them until the end of the economic downturn, etc. They are willing to pay for this. Consulting services are an excellent example of a small business in a crisis that does not require large initial investments.

Another working business idea is a car service. New cars in a down economy are illiquid goods, but the old ones continue to break. People do not have the opportunity to update old models, so they go out to repair them. For the working class, in most cases, a car is not a luxury, but a means of survival. Someone starts working part-time as a taxi driver, someone gets an additional job related to cargo transportation. Business development during a crisis in the auto repair industry has been popular since the early 90s. You can start fixing cars, gradually considering offers to buy a parts store or car wash in your neighborhood.

Enterprising women can start their own tailoring business. To do this, you don’t have to rent real estate - you can get by with a room in your own apartment. Since buying good clothes is becoming unaffordable for the population, many are looking for an alternative solution and go to seamstresses to alter an old coat, make new trousers, a three-piece suit, or a dress. Having your own business for women who know how to sew does not require any costs if you have the minimum necessary equipment.

Ideas for business during a crisis can be gleaned by looking at the experience of Western colleagues. Companies in times of crisis are trying to reduce costs by cutting salaries and staff numbers. By reducing staff and rented space, they manage to cope with difficult economic realities. At the same time, such companies use outsourcing services. Freelancing and outsourcing are becoming increasingly widespread today. Companies hire an incoming specialist to service office equipment, and another company or private employee who is ready to service online to do accounting. When drawing up an anti-crisis business plan, companies are actively looking for opportunities to save money. If you quickly navigate the needs of such companies, you can sell your services profitably.

Service business

Many ideas during the crisis relate to caring for the elderly and young children. Since most citizens, due to lack of money, are trying to get a part-time job or a second job, children and the elderly are left unattended and care services are required. You can organize enough profitable business as a private kindergarten. Few things bring so much joy and pleasure. There are more and more working mothers, and state child care institutions cannot cope with the volume.

Parents are forced to send their children to special groups where they will be looked after while they try to earn money more money to the family. The situation is similar with older people who require special daily care. If previously a person could afford to care for his elderly parents on his own, then in times of crisis and lack of money he will most likely go to work and hire a specialist for them.

A current business in the 21st century is creating a video blog. The most popular platform youtube allows anyone to create channels without restrictions or investments. All a blogger needs to do is create popular content, get a large number of subscribers and start making money from advertising. This is not an easy business, but with the right approach it is very profitable. Many girls and young people, having opened a blog for entertainment, in times of crisis began to seriously consider it as a source of income.

Internet business is more relevant than ever in a crisis. Online stores are becoming an alternative to regular shopping: those who want to save money order clothes and products online, and the owner receives his percentage without spending money on renting premises and staff. When choosing a direction for a store or blog on the Internet, you need to evaluate which business is relevant at the present time. For example, selling children's items or goods from China.

New in a crisis

How to open a business during a crisis, what to do? Women who want to increase their income begin to sell cosmetics in times of crisis. Surprisingly, but true: in difficult times economic time girls buy more cosmetics than in calm, stable times. This phenomenon has a psychological explanation, and this must be used. Any enterprising girl can open her own business during a crisis selling inexpensive skin and body care products.

Recently, online stores offering environmentally friendly tonics, creams, self made, soap and hair masks. Master a small home production simple creams, gels and tonics are not so difficult.

You can start a business by preparing small batches at home, and then develop into your own store.

If a crisis comes, what should an active young person do? Open your own business providing sales assistant services. Due to the onset of a difficult economic situation, people are starting to sell their property in order to pay off debts or simply survive. Those who have at least once tried to sell a property through an advertisement on the Internet have encountered a number of difficulties that can be avoided by hiring a sales assistant. For a small percentage of the transaction, this person will disseminate information on the necessary resources, organize the delivery of things from the seller to the buyer, and receive favorable conditions for everyone. The owners are ready to pay for it. It's relative new business, which is just coming into Russian reality.

Starting a business from scratch is very difficult, and especially during a crisis. It is during this period that network marketing flourishes, offering its adherents high income without investment. Network business an idea as old as time, but it gives obvious advantages for those who want to have unlimited income. In times of crisis, products from the catalog are perceived better than in any other period, so you can and should start building your business on this.

Before opening your own business during a crisis, you need to assess the market situation, understand people’s needs and identify unfilled niches. They are always there as needs grow and change. The most profitable small businesses are built on low costs and high demand. You should think about what you can bring to the market that others cannot. Doing business during a crisis is no more risky than at other times. You always need to be able to assess risks and calculate profitability. Those who keep their nose to the wind quickly switch to new things if they see problems coming.

There are types of business that will be relevant at all times, for example the following:

• grocery;
• medical;
• services sector;
• car service

But their success depends on how to develop and how to manage. A crisis is the right time to think about how to start living by your own rules, which will not depend on the decisions of the state.

	Investments: from 400,000 rub. The company CJSC Agro Invest, which produces products under the Tsar-Product TM, is one of the five largest producers food products in the Volga region. For many years of successful work (the history of the Volgograd Meat Processing Plant dates back to 1898. TM "Tsar-Product", thanks to such qualities of its products as taste, naturalness and high quality, managed to earn the love and trust of customers. Guarantor of taste and...
	Investments: Investments 50,000 - 500,000 ₽ The history of the company begins in 2016, in the city of Penza. Initially, the main direction of the company was the development of commercial projects with augmented reality. After a number of successfully completed major projects it was decided to start developing and producing our own products with augmented reality. Initially, New Year's products with augmented reality were developed for wholesale, as a result, at the end of the year there were excellent...
	Investments: Investments 450,000 - 1,000,000 ₽ Samogonka.NET company is a network of retail stores selling folk goods: moonshine stills, goods for winemaking, brewing, cooperage products, samovars, and related thematic products. We are a dynamically developing trading and manufacturing company. We have been on the market since 2014. On currently the company has a group of federal online stores: Samogonka.NET / SeverKedr, including the wholesale and franchising department. In our stores...
	Investment: Investment 300,000 ₽ We are the only Fishing Holding in Russia, whose portfolio includes the most advanced production facilities from absolutely ALL regions of fish and seafood production in the country! Our Group of Companies, in addition to mining and processing, has independently taken a leading position in the market in wholesale trade, after which she successfully created her own chain of fish stores “Kuril Coast”. Unique diversification of production assets,…
	Investments: Investments 250,000 - 500,000 ₽ “Generation of Leaders” is the first business school for children, in which existing entrepreneurs convey their experience in an accessible form and share the secrets of their success. The school was founded in 2015 by two active successful entrepreneurs, Sayan Galsandorzhiev and Sergey Brykov. Both of them led the community of young entrepreneurs of the Republic of Buryatia for a long time. They are specialist experts in building a business from “0”.…
	Investments: Investments 3,800,000 - 5,000,000 ₽ Investments: Investments 3,000,000 - 6,500,000 ₽ Bright notes of taste and fresh emotions - people come to Joly Woo for healthy, moderately exotic food and a unique atmosphere. The cafe creators have caught on to a new trend - the era of simplification has arrived, so guests choose fast service instead of waiting in expensive restaurants. People want to get a high-quality and tasty product for little money. The Joly Woo format met the expectations of the audience:...
	Investments: Investments 1,200,000 - 3,000,000 ₽ The history of the SushiStore brand began in 2009, at the peak of the financial crisis. The crisis of 2008-2009 significantly affected the well-being of Russian citizens. In the country, in the catering sector, meanwhile, a pan-Asian trend was seriously brewing. This was due to the popularity of Pan-Asian cuisine all over the world due to the low cost of its ingredients. It was during this period that...
	Investment: Investment 350,000 ₽ The company, as a furniture manufacturer, was founded in 2009. Today it is a dynamically developing manufacturing enterprise. We produce more than 20 thousand products per month. More than 100 stores. The brand “HALF PRICE Furniture” was created in 2014 for the retail chain furniture stores in the format of a furniture discounter. The first store was opened that same year. As expected, the project...

Vadim Dymov

Founder and owner of the companies “Dymovskoye Sausage Production”, “Suzdal Ceramics”, “Respublika” (network bookstores) and "Rubezh" (cafes and restaurants)

Now you can start any business based on replacing imports from Europe. It could be something simple. You just need to analyze what was bought en masse. To do this, you can simply refer to customs statistics. It could also be food. How to start such a business? Yes, exactly the same: with arms and legs, with a cool head and a warm heart. The crisis hasn’t really changed anything, the people are the same, the officials are the same. Probably, purchasing power has changed, and only temporarily. And for a startup it doesn’t matter.

Need to study agriculture. For example, as my brother Yegor [Duda] suggests to me: we all go to the Far East, take “Putin’s land” (but not 1 hectare, but 100 hectares) and start growing soybeans in a risky farming zone, and then sell it to China. Soy - great business. Milk is also good.

What else? Small engineering logistics or components for assembly. In small towns it is now possible to create small warehouses and develop services for medium and small businesses. These niches are empty here. You can make Russian furniture. I want to build a carpentry workshop. Suddenly? Well, what, it’s nice to sit and eat at furniture that you made yourself. You can also become an official, get money and a prison sentence later, but that’s a different story.

Oleg Tinkov

The founder of the St. Petersburg chain "Technoshok" and the dumpling brand "Daria", in 2003 he created the Tinkoff brewing company, and in 2006 - the Tinkoff Bank.

The near future belongs to medical startups, to everything related to medicine: dietary supplements and medicines, pharmacies, clinics and the hospital sector. And if there is no appropriate investment for this, then you can turn to applications for online consulting and recommendations based on gadgets - there is a whole expanse here. We began to live longer, our bodies began to age more actively, and they need care. In this sense, Russia is 15-20 years behind world developments, but this provides an opportunity for copypaste. Ideally, it would be nice to invest in R&D and medical development, but this is expensive and takes a long time to pay off - we are not used to doing this.

Fedor Ovchinnikov

Founder of the bookstore chain “Power of Mind” and the pizzeria chain “DoDo Pizza”

In difficult times of crisis, you can start absolutely any business, because a crisis is only new system coordinates, life does not stop, only the rules of the game change. It's not the "what" that matters here, but the "how."

People will always buy Mercedes, regardless of the crisis; they just need to find a competitive business model to win in the new conditions. At the same time, new players definitely have a chance, because they can start from scratch, building a business in new coordinates.

After the first major failure of my “entrepreneurial career” [selling bookstores for next to nothing], I start every business as if it were a bad crisis. I immediately ask myself the question: “What will happen to my business when everything is bad, even if everything is very good now?” It seems to me that now the country has a great opportunity to start a healthy and strong business.

David Yakobashvili

He started as a co-owner of the Metelitsa casino on Novy Arbat and the car dealer Trinity Motors, was at the origins of the Wimm-Bill-Dann company, and is now developing the Bioenergy corporation (peat processing)

In the current situation, it is worth focusing on a business that can bring pleasure, peace and tranquility. I would advise startups to start a business that they don’t mind investing in, a business that can bring positive emotions. After all, it is difficult to talk now about a new business that could become profitable: unfortunately, the refinancing rate today leaves much to be desired. So, as the Minister of Economic Development Alexey Ulyukaev advised us all, “it’s time to take care of family and spiritual development.”

Sergey Belousov

Co-founder of Rolsen and software companies Parallels and Acronis, as well as the venture fund Runa Capital

It is difficult to give a specific answer to such a question, but you can start from simple facts. The first is that skilled labor has fallen greatly in price in Russia. work force, people became more loyal to their employers and began to work more diligently. As a result, any export business received serious competitive advantages. In particular, this applies to export IT businesses that develop technologies in Russia and sell them all over the world. I see this very well in the example of Acronis, Parallels and the Runa Capital portfolio. Such companies are doing very well, and best example here - NGINX. So we can advise you to start with such a business.

The second fact is that in a recession, having cash is a big advantage, and its absence is a serious risk. Those who take good care of their cash position usually have opportunities to buy other businesses inexpensively during a crisis. And for those who do not pay attention to this, there is a risk of being, on the contrary, bought. You must be ready to take advantage of both opportunities.

Alexander Kravtsov

Founder and owner of the Ruyan company, through which he first sold shoe cosmetics and mosquito repellents. Then he created the umbrella brand “Expedition”, under which goods for tourists and gifts are sold. Owns several restaurants and organizes various expeditions.

Now you can start any business, if there are strong people, they will be able to do it. It is important to maintain good spirits and put your soul into the project. If you are not afraid and do not bury your head in the sand, then everything will definitely work out.

I have always believed that crises do not exist. There are a lot of collapsing markets right now. But I know many businesses that are overloaded with orders. For example, in Russia there is the only company that sews backpacks, they have a lot of orders. Extremely interesting topics- food products, domestic tourism. All markets are interesting, especially those from which foreigners have left. If you drive along the Garden Ring in Moscow now, you can see many rental offers; a year ago this did not exist.

But now you need to be more careful with fixed expenses. There are events in the market significant changes, the employer market is returning: previously, workers were picky, people with highly qualified there were few, but now there are many free specialists. Today, healthy cynicism in management is important: do not have unnecessary expenses, do not pay high salaries, expensive rent and do not invest in what you would have invested in before.

Photo: TASS, PhotoXPress, Ekaterina Kuzmina/RBC, facebook.com/ovchinnikov.fedor

Everyone is familiar with the word crisis.

The risk of depreciation of everything accumulated frightens ordinary people.

It would seem that then what can be said about entrepreneurs.

The danger of investing money in a period when not today or tomorrow everything could collapse stops many.

And this is a rational fear, rather even caution.

But, as we know, only those who are not afraid to take risks achieve success.

Therefore, it is worth putting aside the prejudice that business in crisis– this is something that should not be considered.

Contrary to this popular belief, even a beginner can implement some business ideas that will successfully exist in a crisis.

The main thing is to rely on services and goods that are in demand and accessible to the population (whose pockets have become significantly thinner).

Selection best ideas you will be able to study below, after delving into the theory under which a business operates in a crisis.

Many companies really have to “curb their appetite” or stop work altogether, fire employees, or sell off assets.

At the same time, especially favorable conditions unfold for others, which allow them to successfully start and gain momentum.

It is also worth paying attention to the fact that in modern Russian realities one can say that the crisis has become something absolutely familiar.

Now entrepreneurs are not just thinking about a plan of action in the event of a crisis, many are starting from this particular economic situation!

In any case, the business sector is fraught with many risks.

It is better to get to know the enemy “by sight” as much as possible in order to minimize losses.

Business during a crisis: 4 rules for success

A profitable business in a crisis means no losses.

An entrepreneur must do everything possible to move the business as far as possible from the brink of bankruptcy.

The main key to success is a careful and calm approach, as well as reducing any third-party expenses.

There are still some ideas that will allow you to maintain profitability at the level.

1) Anti-crisis business: just forward!

The business will exist as long as it develops.

The crisis undoubtedly spoils many plans.

But it should not hinder the development of the company.

Management just needs to show flexibility and be able to adapt to new circumstances.

Then we can talk about such an important factor as liquidity.

2) The importance of liquidity in times of crisis

The liquidity indicator of a company in times of crisis is more relevant than ever.

Remember those troubled times when, during the 2008-09 crisis, construction was frozen due to a lack of funding for these projects.

The lack of the required level of liquidity is the highest risk that affects the existence and functioning of an enterprise in changed conditions.

To maintain the desired indicator, it is important not to stop the development of the enterprise.

Let the slightest steps be taken, but still in the direction of new ideas, methods, experiments.

3) Start experimenting

Types of business are different, but business as a system remains the same, regardless of its scale and structure, products, technologies and markets.
Peter Drucker

For many this will sound completely unexpected.

How can you organize experiments when, due to a crisis, even the calm daily existence of a business is under threat?

However, times of crisis are an excellent opportunity to implement new ideas.

If you do not want to change the direction of movement radically, you can take a closer look at adjacent directions.

Writing it is a separate science.

But it is worth highlighting the following points in particular detail:

• a deep and detailed analysis of the current situation on the market, which should also include a forecast for the development of the sector;
• it is also worth assessing all possible risks and providing ways to minimize them, which will add confidence in your abilities and become a “guide” in the event of difficult circumstances;
• potential development options and how much money they will require also need to be assessed at the time of creating a business plan.

The funds that you could use to start developing an enterprise under normal circumstances can be used as a powerful launching pad in the event of a crisis.

After all, if an undertaking is obviously unprofitable, it is better to declare the company bankrupt and avoid unnecessary waste of money and time.

9 ideas for business during a crisis for beginners in business

What business should you start during a crisis if you do not yet have experience in entrepreneurship?

It is believed that keeping a company afloat at such a time is difficult even for experienced workers, and opening one is completely stupid. But there are certain areas that are either independent of changing conditions, or, on the contrary, function more profitably in such conditions.

In times of crisis, when investing becomes too risky and finances are slipping through their fingers, many people need advice from a specialist who will help regain control over the situation.

If you have a financial education and work experience, the business of providing advice to the public will be especially in demand.

2. Home staging.

This word, unfamiliar to many, hides a rather simple explanation.

Experts in this field are those people who help give a favorable image to real estate for its successful sale, which will be as profitable as possible.

If you have ever rented an apartment, you know that many realtors display some decorative or household items for photographs to make the shots more attractive.

Home staging is something similar, but on a much more impressive scale.

Specialists carry out furniture rearrangement, design planning, and engage in various types of landscape work.

This is a relevant business during a crisis, because it is the sale of real estate that suffers greatly from the lack of clients in such conditions. You can attract people this way, and many actively use it.

3. Repair of equipment and cars.

Another one potentially successful business in times of crisis - this is the repair of household appliances or cars.

When people have financial difficulties, buying new equipment and vehicles is rarely possible. But without these items, a comfortable life is simply impossible.

Therefore, in the event of a breakdown, the path will most likely be to a repair service, and not to a household appliance store or car dealership.

Thanks to this, you can open a business that will definitely be in demand.

You can attract new customers in less expensive ways - advertising via the Internet, social media, newspapers.

In the automotive sector, there is interesting idea for future entrepreneurs.

You can buy one of the failed car stores (and in times of crisis there are many of them).

And on this “base” open a workshop, sell available spare parts and provide maintenance services.

4. Cosmetic sector.

But the idea of ​​starting your own business in the beauty industry will be especially welcomed by girls.

Even in the darkest times, the fair sex continues to take care of itself, pamper itself with small gifts, and become more and more beautiful. And all thanks to the purchased cosmetics, care products, and perfumes.

Thanks to this, you can find a job even without starting capital and in times of crisis.

For example, thanks to sales of company products network marketing(Oriflame, Avon).

From a small part-time job, with due diligence, everything can develop into a serious business.

5. .

What kind of business to open in a crisis, if you take into account that Money Has the population become much smaller?

An idea worth considering is how to open a store with especially low prices.

Since the advent of various second-hand stores and the Fix Price network, their popularity has only been growing. And even more so in a crisis.

Therefore, this business option will definitely be in demand.

6.

Whatever the external factors, people will always need these products.

And if the pharmaceutical sector is an idea exclusively for entrepreneurs with large capital, then open grocery store maybe a budding entrepreneur.

The only factor that needs to be taken into account when implementing this business idea during a crisis is a decrease in purchasing power.

People cannot afford to buy expensive products.

But at the same time, they do not always want to purchase only low-quality goods.

We need to rely on this, and focus mainly on pensioners and families.

7. A profitable business in a crisis is work under government orders.

If you decide to look for ideas for business during the crisis of 98-99, you will notice that enterprises working under government orders turned out to be especially resilient. This trend remains relevant today.

Road repair and construction, geological exploration, housing and communal services - all this is worthy of attention and has great potential for development.

But not everyone has the opportunity to invest necessary funds in this direction.

In this case, it is worth considering purchasing shares of various state-owned enterprises.

It is also possible to implement the idea of ​​purchasing a business in related sectors ( Construction Materials, machinery, various equipment).

8. The best business in a crisis is security companies and safes.

People are not only obsessed with how to make money and save money. But also the issue of preserving their capital during a crisis.

This makes the business of security systems and the production of safes particularly relevant. After all, trust in banks is falling, which means that the majority prefer to keep their money at home.

This area of ​​entrepreneurship is not only surviving the crisis, but has even gained significant momentum.

Affording to start a business producing security equipment for a beginner or medium-sized entrepreneur often turns out to be unfeasible.

But the corresponding direction in trade is accessible and promising.

It is difficult to predict the future development of the industry.

According to experts, in the worst case, revenue will continue to remain at the same level.

9. Current business during a crisis – lawyers and debt collectors.

Another option for what kind of business to start during a crisis is to organize services for “knocking out” debts.

Not all businesses stop paying their debts because they have no funds.

Many simply use the crisis as an excuse not to pay.

This makes collection services especially in demand in times of crisis.

Sometimes even “dirty” methods of collecting debt funds can be used.

But in this area you can achieve great success and profit with legal activities.

Another interesting idea for a business during a crisis

presented in the video:

The options above are just a few of the ideas what business to open in a crisis.

Anything is possible if you maintain clarity of mind, do not succumb to general panic, and know how to turn existing conditions to your advantage.

It is also worth considering the fact that costs should become more careful.

Analyze all planned expenses for their importance and be more attentive to hiring.

Many specialists lost their jobs due to the crisis, which is why their level of requirements has dropped significantly.

If you take the necessary precautions, your business will survive and even grow.

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Today, the unstable financial situation in the country is leading to job cuts. Some people find jobs in new companies after being fired, while others are looking for ways to organize their own profitable business. After reading the article, you will find out which business is profitable to open in Russia with small investments.

What business is in demand now?

Supply is formed by demand. This is one of the main economic laws, therefore, in order to open the most popular business, you need to determine what products and services the population of your city needs. It is believed that in any region, the greatest demand is for organizations engaged in repairs, replacement of plumbing fixtures, and sales of household chemicals and products. An analysis of the market for services and goods will help you find out more precisely which business is relevant now.

Demand for services

According to statistics, employment agencies are very popular: the crisis and constant layoffs increase the need for such organizations. Demand for the services of plumbers, hairdressers, electricians and funeral directors remains unchanged. In Moscow and other large cities, companies providing commercial transportation come first in terms of the number of requests. Organizations from the beauty and health sector are only 1% behind in the top. By finding out which services are in greatest demand among the population, you can organize a profitable business.

What is profitable to sell now?

Aspiring entrepreneurs like to wonder what people are in demand right now. Current products remain the same. Example of high-margin products: flowers, drinks, jewelry, handmade products. Such goods are distinguished by stable demand, low production and storage costs. Popular alcoholic drinks are considered popular products.

What kind of business is in demand now in a small town?

Beginning entrepreneurs bypass small settlements. In their opinion, business there brings in very little income. This is partly true, because salaries there are lower than in big cities. The costs of renting and purchasing premises will also be less than in big cities, so you can organize your own business with minimal financial costs.

Most popular business V small town– a general hairdressing salon. In addition to hairdressers, there should be manicure-pedicurists, cosmetologists and massage therapists. Shoe and furniture repair shops are popular regardless of financial situation countries, because people tend to restore old things because they are afraid of spending a lot of money.

In-demand business

Commercial activities are always aimed at satisfying people's needs or stimulating demand. Anything is built on this promising business. You can create demand for products artificially by advertising products on the street and on television. The relevance of the entrepreneurial field and whether business decisions are effective still play a significant role.

Profitable business

Commercial activities should generate maximum income with minimal cash investments and exploitation of various resources. These features characterize highly profitable business. During a crisis, you should not open enterprises engaged in the production of any products. Their profitability will be low, the risks will be high, and you will see real profits only after a few years. The service sector is considered successful.

Super profitable business

All aspiring entrepreneurs dream of receiving fabulous money, but few manage to realize this in practice. Some franchises allow you to build a highly profitable business from scratch in just a couple of months. Another way not to save and get a lot of money is to create a completely new and in-demand business for the region. Options for directions: from restoration or car rental to your own consignment store.

The most profitable business

By opening your own bakery in a large city, you can quickly return all the invested funds - in less than 2 months. A similar situation is observed with restaurants. healthy eating. People are no longer attracted to fast foods. The fastest-paying business is able to return all invested funds within a month. Before starting your business, do your research current business ideas, sorting them by profitability indicators for your region - this way you can weed out proposals that will lead to bankruptcy of the company in the future.

Profitable business on the Internet

A distinctive feature of activities on the World Wide Web is the lack of connection to your place of residence. You can look for clients both in your city and outside it, so organizing a profitable business on the Internet is easier than doing it in the real market. A budding entrepreneur won’t even need start-up capital. There are several areas of such business:

• provision of online services (programming, design development, accounting, etc.);
• launching an online store;
• participation in affiliate programs;
• creation and promotion of your information product.

You can create a current business providing services on the Internet if you are a specialist in any field. You need to create a portfolio or launch a business card website where your skills will be described in detail. You can launch an online store without money, acting as an intermediary between foreign sellers and buyers from Russia. Products will be sold with a slight markup.

Online store

Let's take a closer look at opening an online store.

Pros:

• minimum investment (often 10-15 tr. is enough)
• you can work in the Russian Federation from any city
• everything is growing rapidly: in 2018, the turnover of online commerce exceeded 1 trillion rubles, the forecast for 2023/24 is 3-4 trillion.

Main problems 2 - find profitable product and differentiate yourself from your competitors.

Advice - communicate more with the owners of existing online stores. Then the ideas will come on their own.

The best place for communication is clubs of Internet site owners. The largest of them, Imsider, unites tens of thousands of entrepreneurs. The club was founded by the owners of large websites; large (including free) online and live events are held every month.

• it is led by the founder of the club, Nikolai Fedotkin, owner of the Video-shoper store (the site is visited by 10-15 thousand people per day)
• issues of choosing a niche (they provide more than 1000 proven products), competition, website creation, advertising, suppliers, individual entrepreneurs, delivery, etc. are resolved.

The webinar is free. You won't find anything better in Russia now.

Profitable business with minimal investment

Many people want to make a profit without spending their own money, but not everyone succeeds. In practice, a profitable business with minimal investment can be organized if you offer products own production, engage in intellectual work or act as an intermediary, organizing purchase and sale transactions. Some open collection points for glass containers or scrap metal in the garage.

Network marketing also refers to earning money with small investments. You can develop your business at home by recruiting interested people from the population. If the idea of ​​creating a network of independent distributors does not appeal to you, then you can take up farming: the demand for basic food products that are not harmful from an environmental point of view is high among residents of megacities.

Rating of profitable businesses in Russia

Commercial activity must be profitable. The proceeds must cover the costs of further development organization, remuneration of workers and own needs entrepreneur. If this is not observed, then the business is considered unprofitable. Some entrepreneurs initially choose unprofitable areas, which leads to loss of finance over time. By studying the rating of small businesses by profitability in Russia, you can avoid this. IN TOP 5 best entrepreneurs includes:

1. Private auditors. Economic condition countries, changes in legislation have virtually no effect on the popularity of auditing. This list also includes consulting services.
2. Clinics of narrow specialization. Various types of cosmetology and medical procedures are in demand among residents of all cities, so this field of activity is classified as highly profitable.
3. Accounting services. Needed by both small companies and large enterprises. The only disadvantage of this industry today is high competition.
4. Law offices. A highly profitable business with well-qualified specialists and many cases resolved in favor of clients.
5. Microcredit. This niche has gained popularity over the past 3 years. Money is issued on the security of products produced by enterprises or any property.

Business profitability by industry

Indicators economic efficiency determine whether a company will survive or not. They need to be taken into account when choosing the direction of the enterprise. Economic efficiency indicators determine the company's development strategy. Below is a table showing business profitability by industry:

Business industry	Percentage of profitable organizations
Transport/logistics
Trade, catering
Finance, insurance, banking
Mechanical engineering
IT and software development
Business services
Car sales and service
Food industry
Scientific activity, education
Construction, reconstruction and modernization of buildings
Ore processing, mining
Pharmaceuticals, medicine

Video: the most profitable business with minimal investment