What does it take to sell vegetables? A few ideas for a business in the sale of vegetables and fruits. Promotion and advertising

Food is the primary need of everyone, so the trade in vegetables and fruits as a business can bring an entrepreneur a constant and very good income. Depending on the scale of the undertaking, the costs of starting a business can vary greatly, but the payback period of the enterprise in any case will be 6-14 months. And current expenses, with a favorable combination of factors, can be brought to zero in just 30-40 days at the very beginning of work.

Where will we trade

Depending on how much money you are willing to invest in the undertaking and whether you plan to create a network, you can choose one or another format of a trading establishment: it can be a car with a trailer, a stall, a small tent or a full-fledged store. In the latter case, you need to find a point with an area of ​​​​at least 40-50 m 2, where, in addition to the main hall, there will be separate compartments:

• room for sorting vegetables;
• fruit picking room;
• technical compartment;
• stock finished products equipped with refrigerators.

The cost of purchasing a van or renting a room will be at least 300 thousand rubles, and repairing the store will cost 700-900 thousand at all, which not everyone can afford.

Fortunately, the fruit and vegetable trade is a business where start-up capital can be obtained on credit. True, banks are wary of those involved in retail trade, but it is quite possible to get a loan for the purchase of commercial vehicles or even premises.

How to resolve accommodation issue

Like the search for a car or premises, the choice of the location of the outlet depends on the scale of the enterprise. For a novice small entrepreneur, selling vegetables and fruits on the street or in the market is perfect. If you wish, you can even engage in spontaneous trade near the metro or on the roadway and quickly turn off the stall as soon as you see the inspector, but this is the most troublesome and dangerous option: you face a fine of 500 to 2 thousand rubles. It is better to formalize your business - at least it promises more profit.

If you are planning to open a larger business or even a whole network of outlets, take the choice of location more responsibly. Before opening vegetable shop, find a room near the metro or in a residential area, but in a passable place.

You can rent a point on the first floor of a residential building - it will be more convenient for local residents to go to you, even if vegetables and fruits cost a little more.

But if you intend to open a chain of stores, choose several points: one next to the warehouse, a few more - closer to the city center.

What papers to issue

Any entrepreneur needs to correctly draw up all the documents for the trade in vegetables and fruits. The list of required papers includes:

• EGRIP record sheet;
• certificate of registration in tax authority(TIN);
• document on registration of cash registers;
• the conclusion of Rospotrebnadzor;
• the conclusion of the State Fire Supervision;
• invoices and product quality certificates;
• book of reviews and suggestions.

In addition, there are other documents required to work in the store. Having received a permit to trade in vegetables and fruits, you will immediately need to issue:

• an agreement with a garbage collection company;
• a lease agreement for the premises or a document proving that you are the owner of the site;
• medical records for all employees.

Among other things, your establishment must have a first aid kit. It will take 1-2 months to get all the certificates, and after paperwork you will have to pay 4 thousand rubles to Sanepidnadzor.

Working with goods

Those who do not grow goods on their own will have to negotiate with several suppliers and continue to contact only the most reliable in the process. As a result, a “backbone” will be formed, thanks to which you will be able to provide customers with 70-80 items of goods.

When choosing a supplier, be guided by the following factors:

• his reputation - ask other merchants;
• the taste of the goods - purchase and try fruits and vegetables from different suppliers;
• origin of fruits and vegetables;
• availability of relevant documents.

Range

Retail fruits and vegetables will be successful if you offer your customers a maximum of goods - from the usual apples, bananas, potatoes, greens to exotic mangoes, pineapples, pomelo, avocados: from 35 items in total.

Unusual products should be placed on the top shelves - this creates the illusion of a rich selection. Do not close the product in glass containers, and if the pleasant smell coming from fruits and vegetables seems to you not saturated enough, use flavorings.

Related products will attract even more visitors to your store. Sell ​​spices, canned and frozen fruits and vegetables, mushrooms, juices and dried fruits. And also buy more seasonal goods - for example, tangerines for the New Year.

At what price to buy

Before you open a vegetable stall, make a trip to the outlets of successful competitors: the average wholesale prices from suppliers are the cost of goods from the seller, reduced by 2-3 times. Of course, it is better to choose the most profitable option, since a lot of products will disappear before reaching the client: this happens due to the fact that the product is subject to shrinkage and shake, and sometimes glass containers break during the transportation of canned products, which also leads to damage to fruit and vegetables.

The share of illiquid assets sometimes reaches 20%, but is compensated by a mark-up, which can reach up to 200-250%.

Are you at the very beginning of your journey and do not yet have enough money or connections to buy from suppliers? Go to the nearest villages and villages and negotiate with local farmers, especially since, unlike official representatives, you can bargain with them. Selling vegetables as a business will be much more successful if you hire good workers. If you can trade from a car or in a small tent alone, then in the store you can not do without such assistants as:

• seller (realizer);
• a worker sorting fruits and vegetables;
• loader;
• driver.

The duties of a sorter and a loader can be performed by one person, but it’s better not to save on the seller’s work: hire two or three employees leaving in shifts. You will also need the help of an accountant who can work remotely. Every month, at least 100 thousand rubles will be spent on the salaries of employees.

How to properly store fruits and vegetables: Video

There is always a demand for food because people want to eat regardless of the economic situation in the country. Consequently, a business built on the food trade will invariably generate income.

True, and competition in this area is quite high. But you can always find your niche, choose the most popular and at the same time not too common among competitors range of products.

What is the advantage of a vegetable kiosk

Realization of vegetables and fruits is a very good choice. Small vegetable shops and stalls are not very common, as a rule, they attract more buyers than vegetable departments in hypermarkets, because the kiosk receives products of a much smaller volume, which means they are fresher.

In addition, a stall or a small store can sell products of local producers, and recently buyers tend to trust them more. Yes, and the owner of a vegetable stall can contact the manufacturer directly, bypassing wholesale warehouses and bases. This not only ensures quality, but also reduces costs.

It should be noted that this article will not discuss the value start-up capital. That it is necessary is clear.

It also makes no sense to give cost estimates at various stages of the implementation of a business plan. Firstly, in different regions they differ, and in the province and in the capital they are generally incomparable. Secondly, today's life is such that data on the cost of a particular service or equipment become outdated already in the process of writing an article.

In addition to the inevitable costs, there are several problematic points in the process of organizing the trade in fresh vegetables and fruits.

Choice of premises and location

As for the premises, there are three options:

• a small but full-fledged store, with a utility room, warehouses, trading floor etc.;
• a small kiosk in which the goods are displayed in a showcase-window where the seller is located, and the buyer is on the street;
• a fairly large stall or pavilion in which there is commercial premises, and the buyer can examine the goods in detail.

Each of these options has its own advantages and disadvantages, but if we are talking about a stall, then, of course, the third option is preferable. It is more convenient for both the seller and the buyer. But the kiosk has an undeniable advantage- it can be installed in the most convenient place.

main factor, which should be considered when choosing a place - is the density of the human flow. To place a kiosk, you need to choose a busy place where there will be no shortage of buyers. It can be, for example, located near a metro stop or among the high-rise buildings of a residential area. In the first case, a large flow of people is guaranteed, in the second - regular customers.

Solution of organizational issues

1. In order to, first of all, registration of an individual entrepreneur or LLC (limited liability company) is necessary.
2. Registration of the cash register with the local tax authority.
3. Obtaining permission from the fire service and sanitary inspection.
4. After all the documents are collected, you should receive official confirmation of the permit from the state trade commission.

Kiosk equipment

The equipment of any grocery outlet includes a number of necessary things:

• cash machine;
• scales;
• refrigerator, and if necessary, a refrigerator;
• showcase;
• counter.

The purchased or rented kiosk must not only meet sanitary requirements, but also look aesthetically pleasing and attractive to buyers.

Care should also be taken to ensure that buyers do not experience inconvenience. Therefore, if trade is conducted from the window, it is necessary to equip the territory near the kiosk itself.

Goods and products

One of the most important tasks at the stage is the selection of suppliers. Vegetables and fruits are perishable goods, and their quality and attractiveness determine how successful trading will be.

Therefore, it is necessary to choose the most reliable suppliers as soon as possible. At first, this can be difficult to do, and failures are inevitable. But gradually unscrupulous suppliers will be eliminated, and productive business relations will be established with those who supply quality goods.

Experts advise be sure to be interested in the origin of vegetables and fruits, the conditions in which they were grown, and even taste them yourself.

The variety of goods is also of great importance, experts advise diversifying local products with exotic fruits and vegetables. It will not hurt to establish trade in frozen vegetables and vegetable mixtures, which are quite popular with buyers, especially in winter.

In order to open and equip a vegetable kiosk, of course, considerable financial expenses, time and effort will be required. But judging by the reviews and statements of marketers, such a business as selling fresh vegetables brings a steady income.

A business selling fruits and vegetables can be started by opening a small stall in the market, or, for example, in a residential area. The success of the business is almost guaranteed, as food products are among the most sought-after goods in the retail trade.

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Services

Vegetable stall service provides:

• retail sales of various fruits;
• piece sale of vegetables in assortment;
• acceptance of an order for the supply of certain products in the required volume;
• assistance to customers in choosing a product;
• client consulting;
• packaging of purchased vegetables/fruits;
• home delivery of products;
• sale of goods on credit;
• temporary storage of purchased products.

Business Forms

Retail sales of fruits and vegetables can be organized in the following ways:

A profitable business selling fruits and vegetables can be both in the market or in the pavilion, and on the street.

The choice of one or the other depends on:

• material opportunities of a businessman;
• the level of competition in the local market;
• who the entrepreneur is - a reseller or a manufacturer of products;
• own vehicle(truck or car);
• personal preferences;
• availability of storage space for goods;
• rental cost, etc.

Along with retail trade, many businessmen stop at organizing a large vegetable base. Its clients will mainly be entrepreneurs. The wholesale business format requires serious investments and experience in this area of ​​operation. Therefore, it is recommended for a beginner to start a business with a small shop.

Relevance

AT modern conditions functioning, the demand for the vegetable business is due to the following factors:

1. High demand. Vegetables and fruits are products that almost all people consume without exception. They belong to the goods of daily demand. The main range of fruits/vegetables is available to a large number of consumers.
2. No license required. To occupy data, you do not need to obtain special permissions from government agencies. Sanitary control documents can be issued in a laboratory in the market or taken from suppliers.
3. Low initial investment. To open a vegetable stall, you do not need to buy expensive transport and shop equipment, as well as form a wide product range.
4. High profitability and profitability, as well as quick payback. By selling seasonal goods in both winter and summer, you can count on high profits.
5. Minimum marketing expenses. To organize the sale of vegetables and fruits, there is no need to work on recognition.
6. Don't need to contain large warehouse products. This is due to the fact that vegetables and fruits have a short shelf life and are not purchased for future use.

Description and analysis of the market

The main features of the Russian market for the sale of fresh vegetables and fruits:

1. Leading regions in the sale of vegetable products: Moscow (18% of the market capacity), Moscow Region (5%), St. Petersburg (5%).
2. According to the Federal State Statistics Service, 97.8 kg of plant food per capita per year (excluding potatoes). Monthly consumption of vegetables by one Russian: Bashkiria - 3 kg, Tyumen region- 3.4 kg, Krasnodar Territory - 4 kg, St. Petersburg - 6 kg. According to the UN Food and Agriculture Organization, one person in Russia eats 124.2 kg of vegetable dishes per year. For comparison, for example, in the USA this figure is 122.9 kg, and in China - 321.5 kg.
3. Prices for vegetables and fruits sold in the northern regions are higher than in the south. Also, in warm regions, their cost is 20-30% lower than in the country as a whole.
4. Fees for individual products vary significantly throughout the year. For example, sellers ask for 70 rubles per kilogram of fresh cucumbers in summer, and 200 in winter. This trend can be traced even in the southern regions of the country.
5. The volume of domestic products on store shelves is increasing.
6. According to a sociological survey, 85% of Muscovites buy vegetables/fruits one or more times a week.
7. Leaders in the sale of vegetables: potatoes, cucumbers, onions, tomatoes, carrots.
8. Leaders in the sale of fruits: apples, oranges, strawberries, tangerines.
9. Muscovites most often buy plant products in supermarkets and supermarkets (71% of consumers), as well as in markets (10%).

Photo gallery

Share of buyers and frequency of purchases of vegetables/fruits in Moscow Change in the cost of fresh vegetables by regions during the year, rub./kg Regions with the highest sales of vegetables Consumption of vegetables by region (as of the second quarter of 2012) Consumption per capita by regions of Russia Share of buyers of fresh vegetables (as of June) Share of fresh fruit buyers (as of June) Places where Muscovites buy fruits and vegetables

The target audience

Description of consumers of a vegetable (fruit) stall:

Competitive advantages

The strengths of a small vegetable / fruit stall should be:

• competent location (away from direct competitors and close to a large number of buyers);
• a well-thought-out product range (taking into account the needs of the local market);
• quality and friendly service;
• sale of fresh and ripe vegetables and fruits;
• advising clients on the positions of the presented product range;
• the correct location of the goods on the showcase;
• neat design of the counter;
• smart pricing policy.

Advertising campaign

Since the assortment of the vegetable stall is familiar to the target audience, it does not need advertising. To form your own extensive customer base, it is important to monitor the quality of service and products sold. An entrepreneur should listen to the wishes of consumers and try to bring his service and assortment to the ideal. Thus, in the area where the outlet is located, positive information about the store will be distributed, which will attract new customers.

Step-by-step instructions for opening a vegetable stall

The successful opening of a stall selling vegetables and fruits involves the consistent implementation of the following points:

1. Studying the features of entrepreneurial activity in the selected market segment. Including analysis of supply and demand, familiarity with the nuances of trading activities, pricing policy competitors, etc.
2. Drawing up an assortment of goods for sale (taking into account seasonality). Consideration of the rules for their storage, determination of approximate harvest dates.
3. Search for potential suppliers of products.
4. Calculation of a business plan from scratch.
5. IP registration.
6. Determining the location of the kiosk (on the street, in the pavilion or in the market).
7. Finding and hiring a salesperson/s.
8. Purchase of equipment and the first batch of goods.
9. Obtaining a trade permit (if it is planned to organize a stall on the street).

Range

When compiling a list of products for sale, an entrepreneur needs to take into account the following nuances:

• Demand. The assortment should take into account the needs of potential buyers in the area where the store will be located.
• Saturation/variety. This will allow each client to find what he is looking for.
• Interest. The presented products should attract the attention of the target audience.
• Seasonality. In the cold season, classic goods (for example, potatoes, beets, apples or tangerines) are in great demand. And in warm weather - berries such as cherries, cherries, raspberries, strawberries, etc., as well as watermelons, melons, apricots, peaches, etc.

Basic range

The documents

small registration process trading business in the field of fruit / vegetable sales involves the following nuances:

1. The best organizational form- Individual entrepreneurship. Compared to alternative options, creating an IP will save money during the registration of a company and simplify the process of preparing the necessary papers. It is easier to open and run such a business than an LLC.
2. OKVED - 47.21 "Retail trade in fruits / vegetables in specialized stores."
3. The optimal system for paying taxes is the simplified tax system or UTII.
4. After completing the registration of an individual entrepreneur, the company must register with the funds and statistical authorities.

For the sale of vegetables and fruits, the following documents are required:

• certificate of an individual entrepreneur;
• permission from the Sanitary and Epidemiological Station;
• conclusion from the Fire Service;
• consent of local authorities (in the situation of placing a kiosk on the street);
• certificates for the products sold.

Location and premises

Parameters for choosing a place to place an outlet for the sale of fruits / vegetables in the stall format:

• high permeability of potential buyers;
• location near the stalls where goods are sold, the consumers of which are the necessary the target audience(e.g. bakery, butcher shop, confectionery etc.);
• remoteness from shops, kiosks, counters and other places where similar products are sold;
• good approach to the shop;
• availability of car parking nearby.

The optimal area of ​​​​the stall is 8-10 square meters. m.

To get the maximum profit, the entrepreneur needs to organize several outlets in different parts of the city.

Practice shows that if it is not possible to store goods in the place of their direct sale, then even a small business will need a warehouse.

In this case, fruits and vegetables can be stored in:

• utility room of your own house/apartment (for example, basement, storage room or balcony);
• garage (with or without heating);
• truck;
• rented premises near a retail outlet.

Equipment and inventory

List of equipment for a street vegetable stall:

Photo gallery

Cargo gazelle - 400,000 rubles Scales - 6,500 rubles Kiosk - 40,000 rubles Cash register - 18,500 rubles

Staff

In order for the stall to work seven days a week, you will need to hire two sales assistants. You can save money on the wages of a loader, driver and accountant due to the fact that the entrepreneur himself will take over their functions.

Basic requirements for job seekers of the vegetable department seller:

• knowledge of the range of goods and the features of its sale;
• experience in trade is preferred;
• sociability;
• goodwill;
• attentiveness;
• courtesy with the client;
• cultural speech;
• neat appearance;
• no criminal record;
• having a medical book.

Suppliers

Product suppliers can be:

• domestic and foreign agricultural producers;
• wholesale fruit and vegetable bases;
• resellers (private intermediaries between farmers and sellers).

In addition, an entrepreneur can sell products grown in his own farming. In this case, it will be more profitable to combine the sale of your own vegetables and fruits with goods purchased on the side. For example, if bananas do not grow in Russia, then they should be purchased from private intermediaries or wholesalers.

Key criteria for selecting reliable suppliers:

• low prices (discounts);
• good product quality (there are documents for the entire range sold);
• availability of goods in the required quantity;
• providing quality assurance;
• optimal delivery times;
• Possibility to place a purchase order certain types goods;
• a wide range of;
• good reputation.

The video tells how to choose the right supplier of vegetables and fruits for your own outlet. Filmed by the channel: "Mikhail Balandin".

Financial plan

Financial planning of a business project for a stall selling vegetables and fruits was made on the basis of the following data:

How much does it cost to open?

Capital investment in own business:

Recurring costs

Every month, to maintain the business, the entrepreneur will make the following expenses:

Income

The calculation of the performance indicators of the vegetable stall business idea was made on the basis of the following data:

Main financial indicators project:

Calendar plan

Calendar schedule for the implementation of the main activities of the vegetable stall business plan:

Risks and payback

The main risks of a vegetable shop business project:

Payback small business for the sale of vegetables and fruits will be 9-12 months.

Opening a vegetable store is not a new idea, but for those who want to develop a business plan from scratch, it is not a bad option. In addition, there is an opportunity to earn from the first days and, with the right supply of goods, compete with supermarkets.

Where can I get money for a fruit and vegetable store?

Selling vegetables requires certain funds to start. Money can be borrowed from a bank, borrowed from friends, found a partner and open a vegetable shop together. Also, one of the options is that part of the amount can be received from the state for business development. The last option requires certain conditions to be met. You must:

1. To be registered with the employment service - to be unemployed.
2. Submit proof of income previous place work.
3. Provide the commission with a business plan.

Start-up capital: How much savings does it take to open a vegetable stand?

As for the preliminary calculations, you will need to purchase before you open the kiosk:

• cash register - 12 thousand rubles;
• refrigerated showcase - 60 thousand rubles;
• freezer - 18 thousand rubles. (one may not always be enough);
• scales - 8 thousand rubles;
• shop windows - 4 thousand rubles. (you need several);
• counters - 3 thousand rubles. (you need several).

As a result, the sale of fruit needs 105 thousand rubles. for equipment. The cost is taken as an average. You can spend even more. Plus, you need to add to the amount the maintenance of the cash register, scales, refrigeration units. Such services cost 2 thousand rubles. per month.

But this is, so to speak, the "insides" of the kiosk, but you still need to find a place where they will be located. Monthly rent for a 45 sq. m. - 31,500 rubles, that is, per square meter - 700 rubles. And most importantly - the purchase of vegetables. For them you need to pay approximately 150 thousand rubles. per month. Plus, arrange delivery. And do not forget about the salary of two sellers and a loader - 45,000 rubles. For 15 thousand rubles. each monthly.

Opening a store without renovation is a rarity. Set aside at least 50 thousand rubles to bring the premises in order. Inspection of sanitary and epidemiological supervision - 5 thousand rubles. And in addition, to open a kiosk / mini-shop, and a month of its uninterrupted operation, 600 thousand rubles are needed. This is not taking into account any unexpected occurrences.

In the following months, the costs will be wages employees, goods, maintenance of equipment, rental of premises and housing and communal services. Approximately a monthly amount of 230,000 rubles is needed.

You can earn 250-350 thousand rubles from the sale of vegetables and fruits. monthly. The amount depends on the markup percentage. Most big income in December-January, it can reach 400-500 thousand rubles. But in these months, you need to buy more goods. To make the earnings more significant, most often in small kiosks, the owners themselves work as sellers and loaders at first.

Features of the choice of suppliers and premises

A vegetable business simply needs a reliable supplier - this is the key to success. Then the products will always be fresh, selected. How to find this "verified"? Trial and error is the most reasonable plan. It is better to first order goods from several suppliers and eventually determine the one for yourself.

It is good if your products are environmentally friendly, domestic and local. A business plan with such a clause is to attract buyers who care that the products are grown in the area of ​​\u200b\u200bresidence. That is, you need to find farmers, and buy goods from them. But there is a nuance: in this situation, you need to get documentation confirming the safety of vegetables and fruits in terms of the content of harmful substances in them.

You can go for the goods yourself, following the selection and checking the quality of the products on the spot. It’s good if you manage to conclude an agreement with the supplier with the “return of unsold goods” clause. But that is rare in this business. Therefore, such a plan should be discarded, and lower prices for damaged goods. Thus, losses will be less. Yes, you may have to sell vegetables and fruits at cost. But even such a plan has a plus - no losses.

As for the premises, remember that you need space not only directly for the kiosk, but also for sorting products and storing them. A good ventilation system is not only an opportunity to avoid unpleasant odors in the building, but also to keep food longer. marketable condition.

A vegetable shop of 45 m2 is enough to unwind and not be at a constant loss for the first time. Later, you can rent more space, open a kiosk, and more than one. It is better to place pavilions in residential areas, near ground transport stops, metro exits, away from supermarkets.

Range

As for the quantity of goods, not the smallest and optimal assortment is 35 items. Some managers advise starting with 60 products and gradually weeding out those that are not in demand among residents of a certain area. The last option involves a lot of extra costs, hassle. It is better to start small, but high-quality, and, if necessary, increase the variety of products.

Those who want to open a store need to be prepared for seasonal influx of buyers and recessions. In summer, the demand for fruits and vegetables is less, but the greatest opportunity to earn money is December. Getting ready for new year holidays people save less. Also during this period there will be a demand for exotic products.

How to choose a product for counters? One of the ways is to observe the assortment of fruit and vegetable pavilions. If they work long time they already know what customers want. After observations, information collection, analysis, you can draw up a plan for future purchases.

Selling Fruits and Vegetables: Benefits

If supermarkets buy products in large quantities, then their products are often not ripe. And this, you see, affects the taste. A small shop / kiosk can afford to order goods daily, every other day. Thus, more ripe and always fresh products will sell out faster. The loss of goods, even with a decrease in prices for spoiled goods, is 15-20%.

A kiosk or small grocery store is always a lower risk. But in order to reduce the list of failures to a minimum, it is necessary to develop a business plan thought out to the smallest detail. It also calculates the amount of the markup. It should take into account payment for energy, payment of taxes, payment of salaries to employees, the cost of gasoline / gas for the delivery of vegetables, fruits. The margin for this type of product is from 30% (optimal) to 200-300. The store will pay off in a year and a half.

If you still want to open a vegetable store, then be prepared for ups and downs, but the main thing is to believe in success, your strength and not give up!

Trade in vegetables and fruits is a fairly common business. With the right approach to business, a vegetable stall can bring good income. There is an average level of competition in this market segment.

Start-up capital

Thinking about how to open a vegetable stall, calculate future expenses. The amount of investment may vary depending on the size of the settlement. To open a vegetable stall in the regional center, you will need approximately 500 thousand rubles. This amount includes the following expenses:

• for the opening and legalization of an enterprise, obtaining certificates from various state bodies - about 10 thousand rubles;
• for renting a stall - from 40 thousand rubles;
• for the purchase of equipment: slides, refrigerated display cases, scales, cash registers - 50 thousand rubles;
• for maintenance of equipment - 2 thousand rubles per month.

For starters, you can buy counters and slides that were in use. Partial refusal of hired labor will help to save. Take on the responsibilities of a buyer or seller. Additional staff can be recruited after the promotion of the outlet. So you will know the market from the inside, and study competitors, and feel all the nuances of your own business.

Decor

Choose a form of doing business: individual entrepreneur or LLC. IP opens faster, documentation does not require special knowledge. Penalties for violations for individual entrepreneurs are less than for LLCs. But the responsibility is greater: in case of failure, you will personally be responsible for all the debts and fines of your enterprise. Opening an LLC is a more costly and time-consuming process. You will need an accountant to keep records. However, the presence of an LLC authorized capital guarantees the inviolability of your personal savings. In the event of bankruptcy, funds from the authorized capital will be spent on satisfying the claims of creditors.

After clearance entrepreneurial activity you will have to get permission to open a shop. The easiest way is to open a stall in the market. If you want to set up a kiosk near a stop or subway, you will have to stock up on permission from the building and architectural department. You will also need conclusions from the inspection commissions of sanitary, fire, trade services. Be prepared for all sorts of bureaucratic tricks. Study the laws so that representatives various structures didn't take you by surprise.

Choice of location and premises

Before you open a vegetable stall, draw up a business plan. Calculate how many visitors per day you will need to serve in order for your expenses to pay off. Then go outside, stand near the future outlet and count the people passing by. If the number of passers-by significantly exceeds the number of your potential buyers, feel free to open a stall in this place.

Point of sale options:

• near the subway or stop. To attract the attention of passers-by, work on outdoor advertising;
• in the sleeping area. The stall will work for regular customers living in the neighborhood.

Don't forget about transportation. Vegetables will need to be brought to the kiosk somehow, right? It will be good if you manage to rent a warehouse located near the stall. In this case, you can buy vegetables in bulk and bring them to the kiosk as needed. We are talking about long-term storage vegetables. Perishable fruit will have to be purchased in small batches. Conditions for storing products with a short implementation period can only be provided within the walls of special warehouse complexes.

Build a good architectural design kiosk. No matter how much you want to save money, do not discount the design of the outlet.

Design can be ordered from freelancers. It is quite inexpensive, sometimes you can meet only 500 rubles. It is best to use a specialized platform, for example, “I will perform”, where the process of interaction with performers will be simple and safe.

Modern buyers are accustomed to large counters, glass showcases, good lighting. The process of making a purchase should be comfortable. Take care of the asphalt near the kiosk, equip a low stand for bags, and the interest of buyers in your point of sale will grow before our eyes.

Minimum equipment:

• goods racks,
• counter,
• chair,
• cash machine,
• scales,
• small safe.

Work with suppliers and assortment

Try to find good suppliers. Make every effort to do so. Of course, you won’t be able to immediately separate the “wheat from the chaff”. Therefore, buy goods in small batches. Over time, you will understand which of the partners is better to deal with. The ideal option is one permanent supplier who fully provides your business with its products.

The following factors are important:

• supplier reputation in your city,
• origin of goods,
• taste qualities of fruits and vegetables,
• availability of certificates of conformity.

Your main competitors will be points in the markets and vegetable departments of supermarkets. Therefore, you must offer something different from your competitors. From a point in the market, your vegetable stall will differ in the level of service and neatness. The main advantage over supermarkets is the domestic origin of products.

Offer your customers local tomatoes, cucumbers, apples, pears. Find a dealer specializing in the supply of berries and fruits from the southern regions. Complete the assortment with off-season bananas, oranges, lemons. Add some exotic fruits. Offer your customers dried fruits, herbs, juices. Place a small freezer with frozen fruit in the stall.

Staff

Is it worth it to open a vegetable stall if you cannot personally control the process? No, it's not worth it. Vegetables and fruits - this is the business that you need to constantly keep in your hands. Once again, we strongly recommend saving on staff. Take at least one of the positions in your company. If you do not want to trade, hire a seller, and then supply the goods yourself.

Experienced entrepreneurs are advised to personally deal with deliveries. Some wholesalers offer delivery. This option does not suit you. Personally arriving at the wholesale warehouse, you can choose the goods to your liking. In addition, shipping costs are often included in the price of the goods. And not just laid, but greatly increase it.

It will be good if at first you can personally control the trading process. The issue of control becomes especially relevant when the business goes beyond the family. Trading loves an account. No one will give you guarantees of the honesty of the hired seller. Therefore, try to be present at the point as often as possible. From time to time, trade on your own, replacing the seller in the stall. You may learn a lot about your employee from talkative customers.

Reassess periodically. Do not save on salaries, otherwise no inventory will help you. A person who earns little will still steal money from you or “borrow” money from the cash desk until the salary. The best option for remuneration is the rate and percentage. This form of payment encourages the seller to work.

Profitability

The minimum markup on your product will be 30%, the maximum - about 250%. When setting the price, do not forget that vegetables and fruits tend to deteriorate. According to experts, about 10-20% of the products spoil in a vegetable stall. This product can be sold at a 50-60% discount before it loses its presentation. Completely damaged products will have to be thrown away. It is estimated that the payback period for a stall is between 2 and 6 months, depending on the season. In winter, fruits and vegetables are in high demand, so investments pay off faster. After promotion, the business will bring about 50-100 thousand rubles a month.