Ready-made business plan for a wedding salon. Business plan for a wedding salon with calculations. How to open a wedding salon? Choosing a room for a wedding salon

A business plan for a wedding salon is necessary to calculate investments for starting your own business, as well as its prospects further development. When organizing such a business, you need to take into account that its profitability largely depends on the economic situation in the country.

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Services

The main service of the wedding salon is the sale of the following goods:

• wedding dresses;
• veils;
• fur capes;
• costume jewelry;
• shoes;
• boutonniere;
• saucers for rings;
• other wedding attributes (rushniks, glasses, ribbons, cake figurines, etc.).

For business profitability, an entrepreneur must include less seasonal goods in the assortment - evening dresses and children's elegant sets. Additionally, you can organize the sale of souvenirs - photo albums or individually designed invitations for guests.

The video provides a good overview of the contents and distribution of the wedding salon's assortment. Taken from the Business Support Center channel.

Relevance

The relevance of the business idea is due to the following factors:

• an increase in the number of couples registering marriage;
• growing demand for organizing a beautiful wedding ceremony;
• the need for evening dresses for special occasions among women and girls.

Market description and analysis

IN currently In Russia, the wedding services market is actively developing, with:

1. There are more than 1,000 large wedding salons and 300 holiday organizing agencies open in the country.
2. The capacity of the Moscow market (according to experts) is 90-230 million dollars, a third of which falls on the corresponding stores.
3. Most salons close due to poor competitiveness or opening out of season.
4. The maximum number of weddings occurs from June to October. The peak of marriages is observed in August.
5. The most popular dress models have a classic and Greek cut.

The target audience

The target audience of the wedding salon is following categories persons:

• women aged 18-60 years;
• parents of girls from 24 months.

Competitive advantages

To increase the competitiveness of the chosen business, you can organize additional services, for example:

• rental of wedding and evening dresses;
• adjustment of selected models to the figure;
• restoration of existing wedding dresses;
• ironing before the ceremony;
• storage and delivery of the dress at a certain time to a specified place.

Advertising campaign

At the initial stage, it is advisable to use one or more of the following marketing steps:

1. Invest in Digital marketing. First of all, develop your own website. You can order a service from specialists (cost from $300). Contextual or teaser advertising is suitable. You can use the services of bloggers.
2. Mass media - a video on TV or a video block on a radio station.
3. Printed media - an advertisement in a magazine or newspaper. You need to prepare business cards and brochures in advance. You can pay for the work of a promoter who will distribute leaflets near the wedding palace.
4. You can enter into agreements with wedding agencies. You will need to deduct a percentage from each order, but the flow of customers will increase significantly.
5. Hang a banner or streamer near the marriage registration house and/or shopping center.

Step-by-step opening instructions

In order to open a salon selling wedding dresses from scratch, you need to perform a number of steps:

1. Analyze the sales market in a specific area.
2. Write or purchase ready business- wedding salon plan with calculations. The cost of specialist services ranges from 18,000-90,000 rubles. You can download a sample document online.
3. Prepare a package of documents for registration. You can contact specialists (legal offices), payment for services will cost 12,000-18,000 rubles.
4. Find a room and carry out repairs on it.
5. Decide on suppliers.
6. Select staff.

Documentation

The salon owner can register as a private entrepreneur (IP) or LLC. To do this, you will need to contact the registration center and write an application. You must have a passport and a receipt for payment of the state duty with you.

For an individual entrepreneur, the tax is 800 rubles, for an LLC - 4000. If the registered business has several owners, you need to draw up the Minutes of the meeting of founders in advance and prepare the Charter.

Registration takes from 3 to 10 business days. After receiving the certificate, the owner must decide on the taxation system. Best option if available hired workers— ENDV ( single tax for temporary income).

Then you need to register with the Pension Fund and Rosstat. This will take up to 3 business days.

Room and design

There are no regulatory requirements for the premises, but there are general recommendations that must be taken into account during planning:

1. Location. It would be better to place the store in a shopping mall or mall. This is due to the large flow of people of different ages. Sleeping areas are not suitable for the location unless a lot of money is invested in promoting the salon.
2. Availability of large showcases.
3. Convenient parking.
4. Good transport links.

Features of the design and layout of the room:

• classic pastel colors with photographs of brides;
• mini-podium with huge mirrors and bright lighting;
• an area with upholstered furniture for accompanying salon visitors.

Equipment and inventory

To organize your own store selling wedding dresses, you will need to invest in the following equipment and inventory:

Photo gallery

Mannequins for a wedding salon Mirror option for a wedding salon Accessory stand Shoe racks

Staff

The following employees must be hired:

Employee	Number of persons	Requirements for a candidate	Job responsibilities	Salary
Administrator	1	financial literacy; 3 years of experience in a similar position; the ability to win people over.	organization of work process; inventory; resolving issues related to the purchase of goods; filling the site.	30 000
Salesman-cashier	2	knowledge cash register; communication skills; pleasant appearance; presence of taste; 3 years of experience in sales.	consulting clients; working with the cash register.	15 000
Accountant	1	work experience of 3 years; knowledge of modern accounting programs.	preparation and submission of reports; maintaining accounting documentation.	30 000
Seamstress	1	work experience of 3 years; knowledge of fabrics; special education.	Clothing repair; fit to the figure.	15 000
Total	5			105 000

Financial plan

Financial calculations were made based on the following data:

• long-term rental of premises in a shopping center;
• self-registration of LLC;
• advertising campaign on television and through print media;
• own website;
• Work schedule: shifts 7 days a week, without lunch break, from 8 to 21.00.

How much does it cost to open a bridal salon?

To open the salon you will need to distribute start-up capital in the following way:

Regular expenses

The salon's monthly expenses look like this:

Income

The average cost of a dress is 10,000 rubles. On average, one order costs a client 30,000 rubles. The number of sales per month varies from 10 (at the start without effective entry into the market), then up to 50.

We assume that there are 30 orders per month and we get the following data:

• monthly income is 900,000 rubles;
• net profit - 670,000 rubles.

Calendar plan

By month, the business organization looks like this:

Stage	1 month	2 months	3 months	4 months	5 months	6 months	7 months	8 months
Market analysis	+	+
Preparation of a business plan		+
Preparation of a package of documents			+
Obtaining additional permissions			+
Construction/rental of premises				+
Repair work					+
Purchasing and completing inventory						+
Recruitment						+	+
Opening								+

Risks and payback

The payback period for the project will be 2 months (beginning-mid season).

Introduction
Difficulties when opening a wedding salon
What is the investment in this business?
Assortment of goods for a wedding salon
What will the main investments be used for?
What documents are required to open a wedding salon?
Location and premises for the wedding salon
Equipment needed for the salon
Room interior
Personnel for successful work
Advertising and sales for a wedding salon

Introduction.

Choosing the direction of your business after you have decided on the amount of initial investment is not easy. A wedding salon or store, like any other type of business, requires a lot of time and effort to develop the main idea, and all work must cover all ranges of services and goods for wedding celebrations. and a costume for the main characters of the wedding, as well as various accessories, may bring profit, but it will not be as significant compared to offering different types additional services for the whole ceremony of this holiday, including the design of halls, cars, and the provision of various attributes.

Once the idea of ​​creating a wedding business has been formed, you need to study and analyze the work of all direct competitors who operate in the territory where it will be located. new shop. This is necessary so that in the work of your own salon nothing is repeated from neighboring stores. Just opening a store and ordering clothes means exposing yourself to the risk of lack of customers; they simply saw the same assortment, for example, and they need to be intrigued, shown something new, inspired. A wedding ceremony is held once in a lifetime, so you want a unique look in clothes and details, and this should be taken into account. Having learned all the details of the work of other stores, you can know exactly which models of dresses you should not buy for your salon, but what, on the contrary, you should pay close attention to; some omissions from the rest can be used to your advantage and benefit.

When choosing formal dresses and accessories, it is certainly worth paying attention to fashion trends, but you still need to take into account that what is advertised as fashionable is primarily used in every wedding salon. Therefore, in order to keep customers in the salon, you need to choose both new models and something extraordinary and non-standard. Wedding salons should be very different from each other, they do not sell products for daily consumption, which they do not particularly choose, the same visitors will not come in, which means there will be no profit. You need to become a real master and artist when organizing this business, new ideas must constantly change and improve the created wedding salon, only this will, like a magnet, attract clients to you.

We will separately identify all the difficulties in creating a wedding business:

This business is very popular and competition is inevitable, it is very easy to repeat yourself, but choosing a new direction and coming up with an original idea is very difficult;

The change of seasons and weather greatly affects the number of sales, in winter time downtime is possible;

Considering that profits are inconsistent due to seasonal sales, the possibility of obtaining a loan from any bank is reduced, which also complicates the entire work process.

How much money do you need to open a wedding salon?

Money issues are one of the main problems in creating own business. You must first decide in which room the wedding salon will be located. If you rent a ready-made building, then the costs will be slightly reduced, then for all initial purchases and registration trading floor An amount from 1,000 to 100,000 dollars is enough, these are rough calculations, everything will also depend on the location, in a small town a little less, but in a large metropolis it can be more. If you plan to open a store in your own premises, then the costs will be large and amount to hundreds of thousands of dollars.

In order for customers to always rush into the salon, it is necessary to offer a large assortment of its products, which will differ from those presented by competitors, as its own appearance, and the quality of the material made. Basically, in any wedding salon you can find about 50 different models of dresses and no more than 20 types of men's suits for a special occasion. But when creating your own business, it is important to remember that quantity does not really matter, the main thing is to choose a high-quality and extraordinary solution in the fabrics from which wedding clothes are made. Therefore, cooperation with suppliers who will fulfill all the wishes of a businessman is also unlikely; such a fruitful duo requires a lot of time and effort, because it is difficult to find such partners in the modern market structure.

In order not to make mistakes in choosing a supplier, you need to know some provisions:

The provided product must be of impeccable quality;
- the price should be for some products at a discount, and somewhere with the provision of some accessory as a gift;
- the assortment is constantly capable of surprising with its diversity;
- products should always be in large volume;
- always take into account popular new products on the world market;
- the supplier always sends the goods on time and the windows are always full of models of wedding product trends;
- if the supplier’s orders are large, then he makes additional discounts on prices;

Today it is easy to choose from whom to order the necessary goods; you can also use Internet resources to contact a supplier from European countries. But if a business opens in a small town, then any businessman has to make one-time large purchases, so the variety of goods is limited. Moreover, the delivery of such goods will also bring the entrepreneur certain costs for transporting the ordered products. In small towns, the population has low incomes, so it is impossible for them to sell designer expensive models of dresses and sets; in such settlements they always expect discounts and inexpensive prices and search precisely according to these criteria.

If the wedding business is planned in a large metropolis, then the heterogeneity of the population with various types wealth allows the owner to enter into contracts with several suppliers. That is, you can buy very expensive goods for the upper class, who will focus their purchase on an original and well-known brand, and choose suppliers of more affordable wedding dress goods that are suitable for the middle class. Here, it is worth noting that due to the greater choice, both the range of products and offers to the buyer are increasing. The variety of models in itself is determined by several suppliers, because they usually bring goods from different countries, and naturally they are developed and sewn by different fashion designers.

Large wedding companies with many services provided also have their own sewing workshop. This service increases the interest of buyers, because you can sew a dress that will be one and only, the bride herself can accept it. Despite the fact that a seamstress in the salon is an additional expense for personnel, orders that will be carried out using this form largely pay for the entire system. A personally made dress will always be much more expensive than one simply purchased ready-made in a salon. Large companies always take advantage of such subtleties in running a business selling clothes for any occasion.

In the business of providing wedding clothing, it is necessary to take into account downtime, so in winter, in order to have income, you need to do business that will not differ much from the chosen formal theme, that is, providing evening clothing and accessories, for example, New Year. In winter there are a lot of celebrations that allow you to diversify the store’s assortment with cocktails.

The store specially prepares for customers an exhibition of the most popular and new models of the season, usually about 20 dresses.

If you conduct an analysis of the wedding store market, it is easy to notice that dresses from Ukrainian manufacturers are mainly in demand, since they are not expensive in price - 3.5 - 6 thousand rubles and delivery is carried out at the earliest possible date. Wedding dresses from Italian and Spanish fashion designers require more money, therefore, only brides with a large wallet can afford their products. Separately, in a large salon you can afford to order a dress from France for a separate advance payment. clothing is not in great demand, although it is low in price, as evidenced by online stores. Those who want and can take risks can find suppliers directly through Internet resources.

If in a wedding salon the dresses are sewn by their own craftsmen, it is much more convenient in terms of not having to contact suppliers, but it is difficult to guess the tastes of modern newlyweds and the fashion industry as a whole, so this should only be done by experienced professionals who understand modern fashion trends. Otherwise, everything will simply accumulate on store shelves. It is advisable to sew the dress in advance, having discussed with the client exactly what the future dress or accessory should look like.

You can find such fashion designers and sign a contract with them by visiting the fashion catwalks that take place in Moscow twice a year.

In this business there are always leftover goods, because the summer season is short-lived, and during its period you can sell about 20-40 dresses, maybe more if the salon is popular and is constantly able to update its goods. The cost of dresses has a markup of up to 100%, but this is not surprising, because sometimes a client is willing to pay much more money for a dress he likes. In business, good income comes from renting out dresses; not everyone uses this and does not understand that you can make much more profit by renting out a dress several times than by simply selling it at once. Not all families can afford to buy a dress from famous brand or the manufacturer for several thousand dollars.

It is useful to increase the profit of the salon to sell evening and ball gowns, when wedding dresses are not being bought; outfits may be needed for other events that are no less significant for the client, so their price is approximately the same as wedding dresses, or even higher.

What expenses await a businessman opening a wedding salon?:

- buy a premises or rent it, in any case, costs are required and considerable ones;
- renovation of the rented premises may be necessary;
- necessary attributes for the store;
- initial costs for the purchase of wedding goods and accessories;
- expenses for paying the salon employees;
- numerous advertising booklets and posters also require financial investments;
- other investments.

Documents required to open a wedding salon.

There are only two main forms of organizing your own business - individual entrepreneur and LLC, so it will not be difficult for a novice entrepreneur to choose. It’s just worth considering that by choosing an individual entrepreneur as the organization of his business, the director, of course, will receive certain advantages in the form of small tax payments and the reports themselves will be simple, but he will risk all his property. The LLC determines in advance the capital that will be under the obligation. All registration activities are usually carried out by a tax company.

To prepare Required documents and agreements for registering your business, you can take as an example any company that operates in the modern trade system. It is no different from companies selling any product or product:

1. Main application addressed to the general manager;
2.Documents submitted in copy form:
- salon passports with details;
- statutory documents;
- certificate of individual entrepreneur or LLC;
- Constituent documents.

3. Documents from the tax service stating that the salon is registered;
4.Document from Goskomstat;
5.KKM registration certificates;
6.If the premises are rented, then the relevant documents are required;
7. Certificates from the sanitary and epidemiological station;
8. All conclusions of the State Sanitary and Epidemiological Supervision;
9.Documents from the fire department;
10. Certificates from public utilities, that is, all services that will be provided in the future for water, heat and light, as well as cleaning and garbage removal must be concluded and provided;
11.BTI documentation;
12.Documents for the possibility of using the selected type of advertising;

Location and premises for the wedding salon.

To organize right place To provide services for weddings and evening events for clients, purchasing goods will only be the beginning of the journey. The most important thing is to choose a room and correctly arrange the available dresses and suits in it. Wedding dresses are very large in size, especially the bride's dress, and if it is necessary to show the client as much as possible from the available assortment of the store. It is necessary to hang everything so that it not only fits, but is also visible to the client, so that he does not want to leave immediately after entering the salon, due to the fact that he did not see the product. Having made sure that all the goods are hung correctly, and everything is visible, nothing is hidden from view, all that remains is to come up with a fitting area for the room. It should be very spacious with a large mirror so that no discomfort is felt, it must be done so that the client wants to try on everything he likes, and does not want to escape from a confined small space where it is difficult to turn around, let alone try on a dress or suit. Ideally, the room should be about 50 square meters. meters, but many work at 30, and here everything depends on the ability to work with the available space, because even in a large room you can ruin everything and hang things at random.

The salon itself also needs to be organized in a crowded and frequently visited place, such as shopping complex. But if the city is small and there is no place to turn around, then it is better to choose a place on the main street, for example an avenue, then you will provide the salon with advertising, and everyone in the small town will know where to go for the necessary clothes before the holidays. In megacities it is better to work in shopping centers, there is always a large flow of customers and there is no risk of downtime. A wedding salon should attract the attention of visitors anywhere, so its external design will also play a big role.

Equipment for a wedding salon.

To furnish the salon with all the necessary equipment, you need a lot of financial investments. A wedding dress on a hanger will not look as chic and realistic as on a mannequin, so the store buys many such models in order to show as many dresses and suits as possible. If the salon will work to provide dressmaking services, then you will definitely need appropriate catalogs and samples from which you can place an order or make adjustments to the client.

The expenses can include all the tools that are necessary when trying on a dress for each visitor; this even includes napkins with which clients will wipe their hands from sweat and dust so as not to stain the dress. According to standard norms and rules, the wedding dress itself is tried on only three times, and then it needs to be dry cleaned, which incurs additional costs. You can set a certain cost for trying on dresses, but this can scare off customers and send them to competitors, especially at the initial stages of the salon’s work, only if the range of dresses in the locality sold is single and original, you can afford it. Or set the condition that if the dress is purchased by the client, then the cost of fitting is canceled.

To correctly arrange furniture and display shelves in the salon, you need to put yourself in the clients’ shoes. In a wedding store, everything should be aimed at making the client feel comfortable, so that he can enjoy choosing and trying on the necessary clothes. Many stores create fitting rooms with a catwalk to show the importance of each client, so that he can feel like a star and the formal attire will be in harmony with the surrounding environment.

In the fitting rooms of the salon themselves, or better if there are several of them, because every capricious bride will spend a lot of time choosing her most important dress in life, mirrors should be installed throughout the area. Thus, the future bride or groom will be able to examine their outfits from all possible angles and see all the pros and cons. The fitting room space should also be a little larger than in a standard clothing store; the bride should try to move around in her wedding dress and evaluate how comfortable she will be in it. Having allocated the available space of the store for the intended wedding goods store, you need to pay attention to the external display window, which can either attract customers with its magnificent decoration or repel it with inappropriate negligence.

Only the newest and most fashionable goods should be displayed in the window so that they are recognized by customers from other advertised sources and are not allowed to pass by. Or simply decorate a store window with a different style of displaying goods that will carry a certain theme of an era or time of historical heritage. But it is worth remembering that the store window needs to be constantly changed; the same sign or hanging dresses for years can become boring for customers and turn them away from this salon.

Employees for a wedding store can be selected in the amount of 4-5 people, for some reason, mostly only women are engaged in such work, and only modern times can show us male consultants in large cities. Gender doesn’t really matter, the main thing is love for your work and respect for the client, and even better in this work are sewing skills, because even when trying on a client’s dress, an experienced consultant who knows sewing will be able to make adjustments where necessary and suggest where to improve .

In addition to salespeople in the store, it is necessary to maintain reporting documentation and accounting work. Sometimes the business owner himself takes on this responsibility, but if the salon is large and it is constantly necessary to conduct various negotiations and trips, then it is appropriate to hire a qualified employee for this position. Also, the store needs to be cleaned and kept in order, so service staff will also be part of the store team. The store administrator must have not only human qualities, able to politely say hello and offer available goods, but also answer any customer question regarding the quality of clothing, help in adjusting the size to the client and offer solutions in case of exceptional cases.

Everyone knows that the bride’s dress is usually chosen by the whole family, so when proposing a wedding dress model, you need to take into account the taste of each family member, or at least try not to offend, and this indicates the need for the administrator or seller to know the psychological aspects of people’s character.

On average, sellers in wedding salons receive about 15-20 thousand rubles.

Before opening your own wedding salon, you need to think through the initial advertising so that people come to the opening and it should convey very interesting information that can attract almost every person.
1.Advertising can be submitted in all existing modern world types: use TV, computer, newspaper and magazines as a source. You can distribute discount coupons, which are possible on the opening day of the salon, and also install posters advertising the salon in the most visited streets of the city.
2.You can attract clients to the salon through cooperation with companies. Which provide similar services in this direction and in this city. That is, if you make friends with the director of a restaurant where weddings are constantly held or a video operator who films the celebration and advise your clients to perform wedding services, you can achieve mutually beneficial cooperation. Also, the administrators of those establishments will send all their clients, even those who passed by your wedding salon, to buy clothes from you.
3.Today, the trend for the success of a wedding salon is to advertise it through a website, creating your own online store with a phone number and additional contacts. You can perform not only standard services for fulfilling orders, but also fulfill the individual wishes of customers for a separate payment, for example, a client wants a dress like a pop star, you can easily provide a copy from the supplier via Internet communication and satisfy the client.

Getting money in any business is difficult, but if you use your imagination and try to come up with something that your competitors don’t have, you can make good money, despite seasonal disturbances and the like. Increasingly, many wedding studios are offering packages and special offers when purchasing a particular product. That is, you can buy a dress and receive all the accessories as a gift. Or you can buy the client an entire outfit set, consisting of a dress, wreath, veil, gloves and receive as a bonus, free photo and video shooting for the wedding celebration. And you can choose a huge variety of such combinations, it all depends on what services the store will provide in addition to selling wedding paraphernalia.

The cost of package purchases in wedding stores is approximately 10,000 rubles. Many stores offer wedding dresses for rent at prices starting from 50% of the cost.

To ensure that there are never large leftovers left in the salon, it is best to include them in a discount on purchased clothes, for example, flowers for a dress, and add a boutonniere as a gift to the groom’s suit. If there are international holidays, such as February 14 or March 8, you can also advertise upcoming discounts and make product sales packages with a gift attached to each purchase.

In conclusion, we can definitely advise you to develop a business plan for the upcoming wedding store; it will clearly reflect all the costs and nuances of this complex matter. But if you plan everything correctly, then the initial expenses can be covered after the first 1.5 years. And if you interest and attract regular customers, then you can make a profit from this business for many years.

First of all, it is worth considering all the features of this business. Taking into account the details, it will be possible to successfully start and operate. Of course, this area is very attractive to many entrepreneurs and therefore there are a sufficient number of competitors in it. It is clear that all this may have its difficulties, but if you wish, you can always achieve decent results. To take your place in this niche, it is expected to use a business plan that will take into account all the nuances of the industry. In order to successfully open and bring a business to the proper level, let’s take standard conditions for such an industry.

Of course, first of all you need to pay attention to potential clients, their number and income level. IN this business plan a million-plus city is considered, and target audience the store will be women with an average level of income. It is assumed that this part of the local population will be the most frequent buyers.

It is important to study the goal of the project - it will imply constant income from sales in a wedding salon. The main focus here will be the sale of dresses for brides, as well as evening dresses and related accessories.

The main factors that set the business apart from its competitors:

• highly liquid products;
• a wide range of;
• high quality goods;
• low prices;
• competent marketing policy.

Considering these parameters, we can assume that our company should become one of the leaders in its segment. It is planned to organize a fairly large salon, which should become one of the most popular in the city.

The size of the investment required to start work is also of great importance. It is expected that the initial investment will be 1 million 874 thousand rubles - this money should be enough to successfully launch the business.

Of course, any entrepreneur is also concerned about when the company will begin to make a profit. According to our calculations, reaching the break-even point will occur in the second month of operation. As for the approximate period, it will be about eight months from the date of opening.

2.Description of business

As mentioned above, the wedding salon will open in a city with a population of more than one million people. In this regard, the best option would be a store with an area of ​​eighty to one hundred square meters. It will be located in the central part of the city.

The main income here will be based on the sale of wedding dresses and various wedding accessories. Additional income will be generated from the sale of evening dresses - demand for them is less subject to seasonal fluctuations.

Managing a wedding salon is quite simple. In particular, this will be done by the project owner and manager - they will deal with all administrative issues, including the purchase of goods. You don’t need any ultra-modern equipment here, but you also need deep knowledge of business. Sales will be carried out by salespeople who will work in shifts. Naturally, it is quite possible to hire people without relevant experience for this position. In the future, it is possible to train them in practice.

The wedding salon's assortment will include the following products:

• wedding dresses (here we mean both domestic and foreign brands);
• evening dresses (again, their manufacturers can be both Russian and foreign companies);
• jewelry and wedding accessories.

As a supplement and to increase profits, it is planned to introduce rental of wedding and evening dresses. In addition, an agreement will be concluded with an inexpensive atelier for sewing exclusive dresses (both evening and wedding) and customizing ready-made clothes.

The store will be open from 10 a.m. to 10 p.m. daily. Slight deviations may occur on holidays and weekends.

3. Description of the sales market

It is important to consider that sales here will be influenced by such an indicator as the number of registered marriages. Roughly speaking, if there are few of them, then sales may decrease noticeably. However, if you believe the latest statistics, in Russia as a whole there is a positive trend in this regard. We can say that the current time is the most suitable to enter the market. At the same time, we should not forget about financial crises - they can also significantly affect demand.

As mentioned above, prices are expected to be made most acceptable for the majority of the local population. Based on this, the cost of dresses will range from 10 to 50 thousand rubles. Thus, the average price of one dress will be about 30 thousand rubles. If we take into account standard Russian salaries, then people with average incomes can easily afford such a purchase for a wedding. It is planned that there will be about seventy percent of customers for such dresses. Next, the remaining thirty percent will be distributed in the following proportions:

• twenty percent will buy dresses costing from 10 to 30 thousand rubles;
• ten percent of customers will purchase dresses at prices ranging from 30 to 50 thousand rubles.

You can roughly guess what age the target audience will be. Most likely, these will be women between the ages of eighteen and thirty-five. Income level – average (most). Taking this into account, you can roughly calculate or find out statistical data for your city. As a result, it will be possible to understand approximately the reach of the target audience. In other words, if there is a large number of unmarried women between the ages of eighteen and thirty-five in a city, then the number of potential clients will be quite large. Naturally, you shouldn’t think only about this category, because the store plans to develop the sale of evening dresses.

4.Sales and marketing

At the very beginning of the activity, maximum investment in advertising is planned. This will allow you to quickly create the company’s image and gain its place in the market. Most likely, a company logo will also be developed to create recognition in its niche.

To increase sales and develop the business, a website will be developed through which customers will be able to make purchases online. At the same time, it is likely that buyers from other cities will also use it. It is also possible that this will contribute to business expansion (it will be possible to create a separate page on the website for partners, where they can familiarize themselves with all the terms of cooperation). It will be necessary to organize promotion for the site - this can be done by the appropriate specialists.

The work of the wedding salon will also involve cooperation with other representatives of the market. In particular, you can interact with event agencies, florists, presenters and animators. Such specialists may well have clients who have not yet chosen a wedding dress and other accessories. In addition, you can distribute printed promotional materials in various cafes, restaurants and beauty salons.

Among effective ways promotions can be distinguished:

• outdoor advertising;
• distribution of booklets, flyers and business cards;
• advertising on the Internet and in print media.

The opening of a store can be organized in the form of a small celebration, at which you can distribute gifts, discount certificates and other bonuses. To attract people to this event, advertising will be made in in social networks and in various media. In future work, it is planned to regularly conduct advertising campaigns and participate in various wedding exhibitions.

5.Production plan

So, the main objective of this project is to open a wedding salon and make maximum profit. Let's consider step by step how our business will develop.

First stage

At this stage, you should conduct a little research on the local real estate market to select suitable premises. It's worth taking a closer look at prices and quality. Using bulletin boards, you can certainly easily find a suitable option for your business. Of course, you need to take this moment very responsibly, because the selected premises will be rented for a period of at least one year.

The premises for the wedding salon should be located in the central part of the city. The total area must be at least eighty square meters. The premises must have a separate entrance from the street, and there must be good parking nearby. Naturally, there should be a public transport stop within walking distance. It is also worth considering the possibility of placing a sign that will be visible from afar. It is highly desirable that the store have display windows - they will allow you to effectively advertise the product. Among other things, you should immediately take care of the alarm system, as well as video surveillance in the store.

Second phase

At the second stage, the business is registered and all related documents are completed. It is better to choose an individual entrepreneur as an organizational and legal form - it is much simpler and more rational. In addition, it will be necessary to obtain permission from the sanitary and epidemiological station and the fire inspectorate. The owner of the premises should be asked for all documents for the premises. Naturally, a lease agreement must be concluded.

Third stage

Separately, it is worth mentioning the search for suppliers. Obviously, the product will be one of the company's main advantages. You should choose those companies that offer truly high-quality products. At the same time, you should not get hung up on any one supplier, because over time it can easily lose its position or leave the market altogether. Today, using the Internet, finding a suitable company is very easy. In this regard, any difficulties will no longer arise here. Using search engines, you can choose the best option that suits both its conditions and prices.

It is important to keep track of the latest trends in wedding fashion. The dresses offered should, in turn, be stylish and interesting for the target audience. Our wedding salon is supposed to sell the most fashionable and beautiful dresses from the latest season. Of course, you need to offer different sizes outfits to match different types figures. As practice shows, for a successful start it is enough to collect about forty models of wedding dresses and about twenty evening dresses in the catalog. As a result, it will be possible to offer your customers a truly worthy choice.

Given all this, it is important to enter into contracts with clearly defined deadlines. This approach will eliminate the possibility of store downtime during times of high demand. It is quite possible that we will be able to start cooperation with leading foreign brands. Just don’t completely forget about domestic producers - they are also often in demand. Of course, in this regard, you can take a closer look at those that are not in a particular city. At the same time, we should not forget that the price range should be quite wide - this will attract more customers.

Fourth stage

This stage can be called the final stage when opening a store. At this stage, it is planned to resolve all organizational issues.

In particular, here it is necessary to select suitable employees. People without work experience are also perfect for working in a wedding store. In the future, a little training is possible in practice.

Once the staff has been selected, the advertising campaign can begin. We talked about all the details above, but in general you can use all standard promotion methods: the Internet, printed advertising materials, and so on.

At this stage, you can also carry out renovations to the premises. It is likely that large expenses may also be required here, but in general it is better to take standard projects as a basis. Here we can also mention the purchase of furniture and necessary equipment. Again, here you can focus on other similar salons.

After opening, a standard advertising campaign is carried out according to an individually developed plan. All possible tools are used and all activities are carried out with the utmost precision and regularity. Some changes in this or that season are possible in this direction.

In general, after these steps, it can be successfully carried out key activities for the sale of goods. The store is operating as normal and, of course, significant emphasis should also be placed on the human factor.

6.Organizational structure

So, salon employees will play a significant role in the business. Let's consider what features their activities will have. In particular, the following positions are required for the full operation of the store:

• one manager;
• four sales consultants;
• one cleaning lady.

Thus, a staff of six people is needed. The role of manager will be performed by the business owner himself. Naturally, he will receive the main profit from sales. In further work, of course, you can hire individual employee and completely delegate all powers to him.

It is obvious that a significant burden falls on the shoulders of sales consultants - it is through their work that sales will be made. It is important to be very careful in choosing suitable candidates, and it is highly desirable that they are ready to study the store’s assortment.

Basic requirements for candidates for the position of sales consultant:

• communication skills;
• honesty;
• discipline;
• politeness;
• ability to work with people.

By selecting decent employees, you can create a good reputation for the store. At the same time, it is very important to correctly distribute the salary fund. The manager and the cleaner will receive 50 and 10 thousand rubles respectively - their wages will be a fixed salary. Sales consultants will have a salary of 10 thousand rubles per month, and a bonus of ten percent of sales. It turns out that in general, about 150 thousand rubles will be spent on salaries per month.

7.Financial plan

As we noted at the very beginning, the total investment here will be 1 million 874 thousand rubles. It is natural that any entrepreneur wants to know exactly where the investments will go. To roughly clarify the picture, we present average indicators.

In particular, rent during the renovation period will cost 64 thousand rubles. On your own renovation work you will have to spend 180 thousand rubles. Making a sign and decorating the facade will cost 120 thousand rubles. The interior decoration will cost 50 thousand rubles. The purchase of equipment for the work will cost 200 thousand rubles. You will need to spend 1 million rubles on the initial batch of goods. Registration of all documents will cost 20 thousand rubles. Development and advertising of the site will cost 90 thousand rubles. The advertising campaign will cost 150 thousand rubles. Total: 1 million 874 thousand rubles.

At subsequent stages of work, monthly expenses will be 852 thousand 450 rubles. In this case, the main expense item will be the purchase of goods - this will cost 549 thousand 542 rubles per month.

As for sales, it is assumed that over time their volume will increase and approximately in the second year of operation, revenue will range from 800 thousand to 1 million rubles. Net profit, on average, will be 210 thousand rubles per month. Note that even taking into account the seasonality of the business, the store will make a profit every month.

Considering the initial investment, we can say that the payback period will take about eight months.

8.Risk factors

Before opening a wedding salon, you need to calculate all the risks in order to avoid them in the future. We will offer standard options and the most suitable ways to solve such problems.

High competition

Of course, you need to understand that this area is very profitable. In this regard, its attractiveness is quite obvious. Many entrepreneurs want to open their own wedding salon, but not everyone can do it. Needless to say, not everyone is able to stay afloat. Taking into account the specifics of your industry, you should offer customers a wide range of products and first-class service. Naturally, the quality of the dresses sold should also be high. In the salon itself, you should create the most comfortable and warm atmosphere so that visitors feel extremely comfortable shopping there.

Decline in sales in different seasons

It is worth considering that the highest rates here are possible from April to September (inclusive). This is due to the largest number of weddings in given time. In other months some is possible, but this will not be a big problem if evening dresses are also offered. By paying due attention to them, you can achieve regular high sales. Naturally, it is better to promote such a product through advertising.

Supply disruptions, problems with suppliers

Let’s not forget that in almost any business there is a human factor. For example, due to poor communication skills of partners, there may be supply disruptions. In addition, some partners may raise prices or slightly change the terms of cooperation. To avoid such problems, you should cooperate with several suppliers at once and enter into contracts with clearly defined details. In addition, just in case, you need to have contacts of other suppliers in order to quickly solve such problems.

• Project Summary
• Starting investments
• Assortment, pricing policy
• Current expenses
• Payback period

Under certain conditions, a wedding planning salon can become a profitable investment of savings, a business that brings good dividends. Calculating the initial investment and the payback period given below economically justifies the feasibility of the business idea, so we recommend that you study our business plan for a wedding salon with calculations for 2019.

Project Summary

Research shows that wedding salons are most in demand in cities with a population of 100,000–500,000 inhabitants. Here the owner will face a low level of competition, it will be easier to implement the business plan and shorten the payback period.

An ideal location for organizing this type of business would be a locality with the largest number of marriage registrations per 1,000 citizens per year. The target audience here is girls and women aged 18–35 years. This audience, according to statistics, brings up to 80% of the profits of wedding salons.

The business plan provides for the sale of dresses, shoes and accessories, as well as the provision of additional services related to the storage and care of the goods sold.

The business itself is focused on a simplified taxation system - deductions of 6% of income, which implies registration of an individual entrepreneur. Wedding salon OKVED – 47.71 Services for retail trade clothes in specialized stores.

Starting investments

It is best to open a wedding salon in close proximity to the registry office. This is due psychological factor. After submitting the application, the newlyweds (especially girls and women) immediately begin to prepare for organizing the celebration, looking for a suitable dress, accessories, as well as the cost of these goods. It is natural that the first place they will visit will be the one located near the registry office. This is already an advantage over other salons.

The recommended room area is 50–60 m2, where at least 40 m2 should be occupied by the showroom. The remaining area is allocated for utility rooms and amenities. At the same time, the cost of renting a premises for 2019 will be on average 500–1000 rubles per 1 m2, but you can find cheaper ones, it all depends on the location and condition of the premises. It is advisable to create a deposit and make an advance payment at least 6 months in advance. It turns out you need to pay 180,000–360,000 for rent right away. In addition, there will be the following initial investments:

1. Repair 450,000 rubles plus designer services 40,000. The wedding salon should be decorated professionally, there is no need to save on this.
2. Equipment: showcases, mannequins, furniture, Appliances for personnel up to 150,000 rubles.
3. Creating a high-quality website from scratch – 300,000.
4. Advertising company in local media plus external advertising – 300,000.
5. The starting purchase of goods is 1,500,000 rubles.
6. Foundation creation working capital, including expenses for wages personnel in the first months of operation - 900,000.

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In total, 3,640,000 rubles are needed to start opening a salon. But it is quite possible to reduce this amount to 2,500,000. At the same time, a ready-made business costs between 400,000 and 7,500,000. There is a high risk of buying an unprofitable project, which will require unreasonably large financial investments.

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Assortment, pricing policy

The assortment must be formed before opening. It will be based on wedding dresses from different manufacturers. Ideally there should be at least 6 of them, maybe more. It is desirable that these are brands from different countries. The collection can be diluted with dresses of your own making. Exclusive items are a trend and are in demand. The main thing here is non-standard design, quality of materials and workmanship. At the same time, the cost of such products will be significantly lower than purchased ones.

The business plan provides for work in the price range of 10,000–50,000 rubles, where the optimal cost of a dress is 30,000. It is understood that up to 70% of purchases will be made in this price niche. The remaining 30% will be distributed as follows:

• 20% – 10 000–30 000;
• 10% – 30 000–50 000.

The optimal markup is up to 200% of the purchase price. There is no point in cheating anymore. In times of crisis, it is necessary to rely on accessibility; you should not position your salon as an elite one. This will turn off many potential customers.

When it comes to accessories, the more, the better. Our sample business plan includes a minimum of 100 items, from photo albums to wedding fur coats. The price range of accessories is 50–3500 rubles. These products provide a good increase in profits. Often the cost of purchased trinkets is 50% of the price of the dress.

Current expenses

In addition to start-up costs, a wedding salon business plan takes into account ongoing costs. A sample calculation looks like this:

1. Salary – 120,000 including deductions for employees. The amount is taken based on 3 salesmen working in shifts, 1 cleaner. The owner is the administrator. Accounting is carried out remotely.
2. Payment utilities – 10 000.
3. Advertising that involves keeping the news story afloat after a strong start – 15,000.
4. Costs for updating and administering the site – 8000.
5. Update of assortment, collection – 200,000.

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With calculations, it turns out that the salon will take about 353,000 rubles monthly.

Payback period

The business plan gives average payback indicators for a wedding elephant - this is 21 months. Taking into account possible difficulties and risks, the period is increased to 31 months. Depending on specific conditions, this figure may increase or decrease.

The weighted average annual profit is about 1,600,000 rubles. The monthly number of clients is 30 people. With such indicators, the profitability is 18%.

The given business plan for a wedding salon with plans for 2019 is a starting point for organizing your own business, answers the question: “How to open a business from scratch?”, indicates important points. At the same time, costs are indicated taking into account average statistical indicators for cities with a population of 100,000 to 500,000–600,000 people.

• Wedding planning as a business
• Instructions for drawing up a business plan
• How to choose a good business name