Efficiency of this business The problem is that products with personal information (photos, names) are new, which is why the demand for them is high. Five years ago, no one could imagine that their own faces could be imprinted on consumer goods. Bringing factory technology to the masses made this possible.

This technology is called sublimation printing. Let's consider a printing format such as sublimation printing on mugs. The peculiarity of this type of activity is that the mug itself is a good practical gift, and the image printed on it gives the effect of personification.

A mug is a universal thing (it has no gender, age, type of relationship), so there are many options for implementing services for applying images to it:

• Applying brand marks (as a gift to the head of a small company; as branding within a large enterprise)
• Gifts for family and friends on special occasions (for example, an extra gift for a child's birthday; a Valentine's Day gift for teenagers)
• Gift in honor corporate holiday(for example, with the inscription “For the Airborne Forces, from Andryukha”; the inscription “Accountant, my dear accountant” as a gift to yourself on accountant’s day)

How much does the equipment for sublimation printing on mugs cost?

The good news is that the barrier to entry into this business is very easy, because... You don’t need to risk a lot of money to get started.

At the start you will need the following:

• Heat press. There are many options, but on average the price will be around 10,000 rubles.
• Jet printer. The Epson Stylus Photo T50 photo printer, which costs 5,500 rubles, is well suited for this.

Printing Consumables:

• Sublimation paper. One sheet of such A4 paper costs 10 rubles (one glass will require half of this sheet).
• An ordinary white mug costs 50 rubles. This is a classic cylindrical mug for tea, but for sublimation printing there are blanks in the form of beer, coffee and other shapes (but the prices for them differ).

Payback calculation

In total, the equipment will cost 15,500 rubles! The cost of one mug is 55 rubles. The average price for such personalized products is 200 rubles. It turns out 145 rubles extra charge. You only need to sell 106 copies to recoup the costs! You can push this amount to your parents through any kindergarten(having previously agreed on a kickback with the manager of the garden).

When thinking about how to open your own business without investing a significant amount at the initial stage, think about organizing a modest enterprise for the production of original souvenir products.

We are talking about applying designs to clothes, mugs and textile bags. If you like the idea, then think over a business plan. Printing on T-shirts is just the beginning of the journey; in the future you can easily increase your production capacity.

What's the benefit?

Despite all the seeming frivolity, this business brings in a good income. Many young people love T-shirts and sweatshirts with funny inscriptions and stylish designs. This allows you to show your individuality and stand out from the crowd. But it is impossible to make such a thing at home. So you have to look for small workshops that will help you transfer the image you like onto fabric.

In addition, printing on T-shirts and mugs is in demand among tourists. They want to take home a souvenir from your place.

And in general, such products are considered good gifts. Lovers order T-shirts with their photos together; T-shirts with themed designs and humorous sayings are presented to birthday boys, caring mothers and fathers, and newlyweds. So you won’t be left without clients.

Registering your business

So, you have decided to launch your own line of souvenir products and have drawn up a business plan. Printing on T-shirts must be done by registering as an individual entrepreneur. Organization of a society with limited liability it will cost you much more. And at the first stages, such an approach is irrational.

At the same time, visit tax office and register there. Consult with a specialist about choosing the appropriate tax system.

Choosing a place

In order for the business to start paying off as quickly as possible, you need to choose the right location for your enterprise. It is clear that the more crowded this place is, the better. If you are located in a popular shopping center, people will learn about you faster even without additional promotion. Proximity to hotels and favorite tourist spots gives good results.

You don't need a large room. Designate a corner for your T-shirt printing equipment. Set up a table. Organize a space for receiving visitors. This will make it easier for you to accept orders. Keep the necessary supplies on hand. The rest of the raw materials can be kept at home. In the future, as your enterprise grows, you will begin to think about allocating space for a warehouse and increasing technical equipment.

T-shirt printing technology

Undoubtedly you will need certain knowledge and skills. You must understand the types of printing. This will help you make a list necessary equipment. And you will also avoid many mistakes. After all, you don’t need marriage in your work?

So, there is direct printing on T-shirts. This method is widely used for replication. But you need to purchase a special stencil device. The principle is that an image is applied sequentially, layer by layer, to a fixed T-shirt.

Since special paints are used in production, the output is products with an abrasion-resistant pattern. This application of paint allows you to work with drawings of any complexity. And additional effects, for example, the use of luminous paints, metallic paints, foaming types, add attractiveness to things.

Another method is called “thermal transfer”. It assumes that the image is first printed onto a special medium. After this, a thermal transfer press is used. It is he who transfers the design onto the fabric.

Printer transfer is the most popular technology. It is accessible, economical and allows you to work with photographs, transferring them to T-shirts without loss of image quality.

With thermal transfer, the transfer source is either special paper or film. When working with the latter, you need a plotter.

The use of sublimation inks in the manufacturing process makes it possible to produce prints that are not afraid of washing, exposure to sunlight and abrasion. Sublimation printing on T-shirts has some limitations. It is used only when transferring a design onto a synthetic light-colored fabric. The synthetic fiber content must be at least 60 percent.

We purchase equipment

The costs for technical equipment of the enterprise are the highest. T-shirt printing equipment includes:

This list contains only a minimum of devices. It all depends on what printing technology and what volumes of work you are targeting.

If your task is not only the quick production of souvenirs, but also the replication of high-quality products with multi-color exclusive prints, then you will need to install an additional unit.

Direct printing on T-shirts, already mentioned above, is carried out on special carousel-type equipment. The idea is that the T-shirt is fixed motionless on the table, and then layers of paint begin to be applied to the product using rotating molds.

The main thing is to combine them correctly. This method allows you to launch product replication. As a result, you get from fifty to one hundred thousand products. The cost of printing is low, but the quality is impeccable.

A regular heat press is not suitable for printing on mugs. You need a so-called electric grill. Using a printer, an image is printed onto a medium. A mug is placed in the bowl of the electric grill, and then using high temperature The design from the carrier is transferred to the surface of the dish.

When selecting equipment, carefully study the offers of suppliers. It is better, of course, to spend money on professional devices from manufacturers. This way you are insured against possible downtime that may occur due to unexpected breakdown of units.

T-shirt printing, as a business that requires the smooth functioning of devices, does not tolerate time delays. A customer who orders you T-shirts with corporate logos will not wait until you find a heat press repairman, order spare parts and make repairs.

He'll just find another printer. But you will lose money and lose your reputation as a reliable partner. Therefore, carefully study the clause on service and warranty of the devices you purchase.

And don’t forget to get comfortable office furniture. Table, chairs, rack for materials. For a designer, buy a graphic editor.

Consumables

Include an article on supplies in your business plan. Printing on T-shirts is impossible without purchasing these same T-shirts. The wholesale price of simple basic models is low. And it’s better to immediately choose a reliable supplier who guarantees quality goods, inexpensively and on time.

In addition, paints (cartridges) will need to be purchased regularly. And also thermal transfer media: paper or film are consumed quite quickly.

Staff

At the initial stage, two people will handle the enterprise. But if you intend not to stop at the level of a modest printing point, but to grow further, you will have to hire a manager who will accept orders and coordinate their execution. In addition, you will have to hire a designer to develop exclusive designs and lettering. And the number of technical personnel will have to be increased as production increases.

Implementation methods

If you open a point for quickly printing orders, that's one thing. But if you intend to make more profit through sales finished products, then think about ways to sell the product. Your business plan should contain a description of them. Printing on T-shirts on an industrial scale will require the establishment of sales of released products either through an online store or by supplying goods to existing retail outlets selling youth clothing. In addition, you yourself can open a souvenir shop or boutique where you will sell T-shirts, T-shirts and sweatshirts with original prints.

Everyone wants to stand out from the crowd. The easiest way to do this is with bright clothes. Brightly colored tank tops and sweatshirts are guaranteed to attract the attention of a crowd. And this can push a novice businessman to open his own profitable business. The T-shirt printing business plan with calculations, which is presented below, does not require special knowledge and huge costs and will quickly pay for itself.

Organizational structure

A fun and simple idea that requires a very serious approach. To create a competent business plan for printing on T-shirts, you need to decide organizational structure and other administrative issues.

• Area: 30 sq. meters (production workshop and warehouse).
• Premises: rent.
• Number of jobs: 2.
• Opening hours: from 10:00 to 19:00.
• Form of ownership: individual entrepreneur.

There is no need to register a limited liability company for this business. In this case would be better suited IP. It's simpler, cheaper and more rational. In addition, the main audience for product consumption is private individuals who do not care about the form of ownership of the seller. Until you reach wholesale suppliers and multimillion-dollar revenue, it is enough to work as an individual entrepreneur with several hired workers. The activity is not subject to mandatory licensing.

Accounting will be done by ourselves individual entrepreneur via an online service.

Before opening a T-shirt printing production, you must go through the following organizational stages:

*The rental price is indicated for the first 6 months, then the rental payment is calculated monthly.

To register a business, you will need 196,050. In addition to organizational costs, you will most likely have to update the appearance of the rented premises and make cosmetic repairs. It will cost about 30,000 rubles. In total, you will have to spend 226,050 rubles on all initial costs.

Online store

This point needs attention Special attention. The business plan assumes that the bulk of product sales will occur through an online store. Therefore, we will consider the costs of creating and maintaining the service separately.

Technical equipment

There is always an opportunity to save up to 20-30% if you buy equipment on the secondary market.

Consumables

This business requires certain monthly material costs. Sometimes clients can bring their own T-shirt or jacket for printing, but you should not follow their lead, since the quality of the print will depend on the material. It is better to print on proven fabrics and not risk your own reputation. The purchase will look like this:

In the future, the structure of purchased consumables may change depending on market demand.

State

For the normal functioning of production and the store, two people will be enough. However, this is possible if the business owner himself does the accounting and provides the employees with consumables. In order not to hire a full-time cleaner, you can enter into an agreement with a cleaning company. This costs about 10 thousand rubles per month. In addition, for better implementation, you can hire a designer on a remote basis. It can draw unique logos and images. Depending on the amount of work, his salary can reach up to 20,000 rubles.

The monthly wage fund will be 134,160 rubles.

Marketing

In order for sales to go uphill, you need to decide target audience. Sweatshirts and T-shirts with prints are popular among people from 16 to 30 years old. The average number of T-shirts in the closet of a girl in this age category is 12, and that of a young man is 15. By attracting one client, you can order up to 5 T-shirts or warm sweaters. In this case, you can refuse face-to-face promotion through the distribution of flyers and leaflets. You can advertise through electronic communication channels and radio. Let's calculate how much basic advertising activities will cost.

In addition to the proposed measures, you can make promotions in the first week after opening. Example – 30% discount on the second product. Further fixed costs advertising costs will decrease.

Amount of initial investment

Work schedule for launching T-shirt printing production

Let us note that T-shirts with prints will be in particular demand in the spring and autumn, so it is better to start work on opening production in January and open the store at the end of April, at the peak of the season. In 4 months it is quite possible to reach the designed capacity.

Financial indicators

• Payment of rent and utilities and communication services – 25,000 rubles.
• Salary (including deductions) – 134,160 rubles.
• Consumables and supplies – 200,050 rubles.
• Marketing – 60,000 rubles.
• Taxes – about 7,500 rubles.
• Unforeseen expenses - 10,000 rubles.

Total monthly expenses will be 436,710 rubles.

The largest share in the structure of expenses is occupied by inventories (46%), wages fund (31%) and advertising (14%).

Income will come from the sale of T-shirts and sweatshirts, regardless of size. The average market price for a T-shirt with a printed design is 1,000 rubles, the cost of a sweatshirt is 1,800 rubles. It takes from 10 to 25 minutes to make 1 T-shirt. You can produce 20 T-shirts and 4 sweatshirts per day. Per month – 420 T-shirts and 84 sweatshirts. Taking into account the three percent defect rate, which cannot be avoided during production, we get 407 T-shirts and 81 sweatshirts. Monthly revenue will be 552,800 rubles, and the profit will be 116,090 rubles. When reaching design capacity, the profitability is 21%. However, to reach full power It is necessary to have established uninterrupted production. In addition, the assortment will vary from month to month. In the summer, customers will order more T-shirts and T-shirts, and in the cold season, warm sweaters will dominate. However, with an average structure, it will be possible to recoup the initial investment in 14 months.

Benchmarks:

• Start of work to launch the project: January 2018.
• Start of production: April 2018.
• Reaching operational break-even: June 2018.
• Reaching projected income: August 2018.
• Production payback period: October 2019.

Eventually

Production of printing images on fabric is an excellent business idea for young and ambitious people. Despite the sufficient supply on the market, it is still possible to occupy a free niche. In addition, there is a huge field for development here. You can purchase several different-format machines and increase production volume. In the future, it makes sense to buy equipment for printing on mugs and magnets, as well as open your own sales point in a large shopping center.

Personalized souvenirs have become an integral part of our lives. This means that the business associated with printing on mugs and T-shirts has a good future. Investment costs for piece production are minimal. But the level of competition is high, so you cannot count on profit without much effort. Let's take a look at calculating the payback of thermal printing on mugs and T-shirts using the example of a small retail outlet.

Summary

The goal of this business plan is to create the Souvenir for Memory enterprise in Voronezh. As part of the project, one will be opened a store in the city center on Revolution Avenue, where there are always a lot of tourists. Not only city guests, but also Voronezh residents should become potential clients. According to market research, the products will be in demand:

• tourists;
• city ​​enterprises purchasing souvenirs to congratulate employees on holidays;
• Voronezh residents who want to please themselves or loved ones with an unusual gift.

The main advantage should be the speed of work, which is important for tourists, as well as the variety of creative ideas that will allow you to create products that are unlike those of competitors.

The Souvenir for Memory enterprise is planned to open in the TSUM supermarket, where there are a lot of other souvenir products. A small point will take only 7 meters, 3 of them are enough for a display case where the mugs will be displayed, and a workplace for the master, who should be able to show the preliminary result of the work on the display. The remaining 4 will be used as a photo studio and thermal printing room.

Business environment

More than 50% of the market is occupied by large companies, which produce souvenirs in large quantities. 30-40% of the market belongs to enterprises providing a wide range of services (trade, advertising), incl. thermal printing. Such companies accept any orders, but large quantities are reordered manufacturing enterprises, because they themselves do not have sufficient capacity. The remaining 10-15, along with souvenir products in small quantities, are engaged in the sale of souvenirs. And only 3% belongs to small enterprises specializing in thermal printing.

It is planned to take its place in the market for printing on T-shirts and mugs through interesting creative discoveries. For example, guests should like the series “Voronezh in Past Centuries,” and the series “Funny Corners of the City” will be of interest to everyone without exception.

A marketing study of the activities of enterprises involved in printing images shows that at least 8-10 products can be sold per day. Taking into account the fact that the price of a souvenir mug is 300 rubles, and the price of a T-shirt is 400 rubles, the “Souvenir for Memory” shop can earn 90 thousand rubles per month. As a result, the department’s income for the year will amount to 1,080 thousand rubles.

The success of this business depends on the quality advertising company. First of all, when starting a business on T-shirts and mugs, you need to make a noticeable and attractive sign that will be clearly visible from the avenue. Next, it is necessary to prepare and print booklets with the most striking product samples, which should be distributed to passers-by during the first months of work.

Operational plan

First you need to choose a room to rent and sign an agreement. A lot depends on the successful location of the point, so rent will be the most expensive item of expenditure.

Next, you need to purchase fixed assets and inventories. The company will not accept large orders for the production of mugs or T-shirts for advertising purposes, so equipment designed for large volumes will not be required. A simple computer and an ordinary digital camera will be enough for us. It is also tedious to buy a printer, scanner, and heat presses. Such simple and inexpensive equipment for printing on mugs and T-shirts is quite enough.

Workforce plan

Of course, anyone can handle this simple job, but to maintain your position in the market you need to constantly come up with new ideas. To do this, the employee must have design and marketing thinking. After all, new stories can attract a new category of customers. The process of creating drawings must occur constantly. Therefore, an employee must be hired with the proper skills. But learning how to apply images to mugs and T-shirts is not at all difficult.

Taking into account the fact that customer service takes 15-20 minutes, for one point we will need only one person who, in his free time from visitors, will be able to develop new ideas. In order to understand the structure of demand and other features of this business, it is advisable for the investor himself to work with clients for the first month.

*Calculations use average data for Russia

Only about 5% of the St. Petersburg souvenir production market belongs to small firms. Nevertheless, the opportunity to make money in this business sector remains.

Several types of enterprises operate in this segment of the St. Petersburg market. “65% of the products are provided by large companies with a full production cycle,” says Vladimir Evdokimov, Deputy General Director of A Square LLC. “Up to 30% of the market belongs to advertising agencies, which produce souvenir and promotional products independently and place some orders at other enterprises. About 5% belongs to small firms." The exact number of such manufacturers is difficult to determine, since souvenir printing usually complements other types of small businesses. As a rule, these are souvenir shops, photo studios, photo stores and others.

1 step Room

A small point for receiving orders and printing on mugs and T-shirts can fit on 6-10 m2. Electricity is required to connect the equipment. The main requirement for premises for a retail and production point is a good location. It is desirable that it be located in the city center, close to a metro station and transport interchanges. This attracts the main consumers: tourists, local souvenir buyers and customers of promotional products. "IN small companies“usually there is no advertising specialist,” says CEO JSC "Elga" Olga Prigozhaya, - the order is placed by one of the ordinary employees. He will choose from those companies that are easiest to reach." It is also profitable to locate in central department stores, large shopping centers And shopping complexes. Visitors and employees of companies operating there will become your potential customers.

Step 2 Equipment

For small production volumes, transfer printing is usually used for printing on T-shirts and mugs. Some equipment will be common to both directions.

To obtain an image in in electronic format a scanner, digital photo or video camera is used.

If there is no appropriate technology, you will have to demand from clients a ready-made electronic “picture” on floppy disks or by software. e-mail. A PC with a special program, for example Photoshop, Corel Draw, is used to process the image and print it.

At the stage of transferring the image to the fabric or mug, various equipment is required. There is special equipment for “decorating” mugs:

round heat press However, for small runs, a standard household electric grill (oven) is usually used.

“Special paper with an image is placed on the outside of the mug,” says Olga Prigozhaya, “under the influence of high temperature, the image transfers from the sheet to the porcelain. For small production volumes, it does not matter how this temperature is obtained. Moreover, an electric grill is much cheaper than specialized equipment.”

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During one day, up to 200-300 mugs can be processed in the oven. For printing on T-shirts Appliances doesn't fit. This requires a special heat press. Its productivity, depending on the press model, is 600-800 T-shirts per day.

3 step Raw materials

For transfer printing, special Consumables: thermal transfer paper, toner for printing images onto paper.

T-shirts are usually made of cotton, but they can be made of polyester, silk, etc.

There are certain requirements for circles. Porcelain is used for transfer printing: glass and plastic require other, more expensive equipment.

Ready ideas for your business

The circles must be cylindrical in shape and have a certain diameter. Porcelain is covered with a photo layer, which levels the surface and better holds the design.

Mugs, as well as consumables, are purchased from wholesale suppliers.

“The overwhelming majority of raw materials are imported from abroad,” said Olga Prigozhaya, “however, domestic manufacturers have already mastered the production of mugs with specialized coating.”

Step 4 Personnel

A small transfer printing station can easily be operated by one or two people. Often this role is filled by the owner of the business and his family.

The salary of hired employees can be piecework, fixed ($150-200) or combined. The main condition for the employee: the ability to process images on a computer.

Some develop these skills on their own, while others complete computer design courses. “A creative approach to image processing and the ability to negotiate with the client are very important,” says Olga Prigozhaya. “Customers sometimes bring a third-rate picture and want to get a masterpiece on a T-shirt. You need to correctly explain what is possible and what is not.”

You also do not need any special education to operate printing equipment. This equipment is quite easy to operate and requires compliance with the simplest safety rules.

up to $3 thousand is the monthly income of the T-shirt and mug printing station

Source: "DP"

What is needed to open a printing station for T-shirts and mugs?

Name - Cost

• Personal computer $400-800
• Scanner $100-2.5 thousand.
• Color printer $500-4.7 thousand.
• A set of cartridges for a color printer $150-1 thousand.
• Thermal Transfer Paper, $80 (generic)
• 100 sheets per pack $110 (for mug printing)
• Flat heat press for printing on T-shirts $1.8-2.5 thousand.
• Round heat press for printing on mugs $1.2-2 thousand.
• Electric grill (oven) $200-300
• Cotton T-shirts 200 pieces $500-700
• Porcelain mugs with photo coating 200 pieces $500

Total from $4 thousand and above

Ekaterina Burtseva
Source: Business Petersburg
Material taken from the Saint Petersburg Business Guide website

*The article is over 8 years old. May contain outdated data

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